NielsenIQ introduces 'NIQ Ask Arthur,' a groundbreaking GenAI-driven tool integrated into NIQ Discover, revolutionizing data analysis and decision-making. With its conversational AI features, 'NIQ Ask Arthur' empowers users to delve deeper into datasets, showcasing NielsenIQ's commitment to cutting-edge analytics.

1. The Integration of 'NIQ Ask Arthur' into NIQ Discover:

   • Signifies an important milestone for NIQ Labs, positioning as an innovation powerhouse
   • Offers AI-guided global search and personalized recommendations for streamlined data analysis
   • Demonstrates NielsenIQ's commitment to solving client problems and uncovering pathways to growth

2. Enhanced Insights Discovery with 'NIQ Ask Arthur':

   • Empowers users to uncover valuable insights efficiently, enriching the brand story
   • Democratizes data access and enables users to decipher diverse formats and tackle complex business questions
   • Maintains the highest standard of data accuracy and quality, ensuring the Full View™ for users

3. Benefits of NIQ Discover Platform:

   • State-of-the-art data visualization solution accelerating access to insights for CPG manufacturers and retailers
   • Provides fresh, user-friendly pathways to insights, leveraging on-demand data across multiple data sets
   • Facilitates meaningful insights faster and within a single, centralized platform

4. Testimonial from Troy Treangen, Chief Product Officer, NIQ:

   • Highlights the powerful vision of leveraging AI to assist in data analysis and storytelling
   • Emphasizes the importance of democratizing access to data and analytics for informed decision-making
   • Describes 'NIQ Ask Arthur' as unlocking the power of analytics on the Discover platform

5. Rapid Technological Advancement and User Growth:

   • Remarkable growth of NIQ Discover platform from 2,500 to 40,000 users across 71 countries in a year
   • Demonstrates NIQ's agility and rapid deployment strategies, establishing a global presence
   • Facilitates accelerated insights across industries, channels, and products, driving speed-to-insight at an unprecedented scale

'NIQ Ask Arthur' integrated into NIQ Discover marks a significant advancement in data analytics, empowering users with AI-guided search and personalized recommendations. NielsenIQ's commitment to innovation and agility underscores its leadership in the tech industry, facilitating accelerated insights and delivering the Full View™ to clients worldwide.