NielsenIQ (NIQ), a global leader in consumer intelligence, and Sephora, the world’s leading prestige beauty omnichannel retailer, have entered into a strategic collaboration aimed at delivering unprecedented insights into the evolving beauty retail landscape in North America.

This data-sharing agreement marks a significant milestone in the way beauty retail is measured, offering enhanced point-of-sale visibility into Sephora’s expansive omnichannel footprint. The partnership broadens NIQ’s beauty market coverage while empowering Sephora with industry-leading analytics as a designated Recommended Insights Partner.

"At Sephora, our beauty community is the heart of our business," said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. "This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”

Deeper Insights Through Omnishopper & Digital Purchases

The collaboration also leverages NIQ’s Expanded Omnishopper and Digital Purchases solutions, launched in January 2025, which include the world’s largest consumer panel of over 250,000 highly engaged participants. This provides Sephora with granular insights into shopping behaviors across both physical and digital channels, encompassing mass, drug, specialty, e-commerce, and social commerce.

Through this partnership, Sephora can now:

• Track omnichannel buying patterns with greater accuracy

• Enhance personalization and merchandising strategies

• Strengthen its competitive edge through advanced analytics

• Elevate strategic planning and inventory management across channels

"Beauty is one of the most dynamic and culturally relevant categories in retail today," said Elizabeth Buchanan, President of North America at NielsenIQ. "By combining Sephora’s industry leadership with NIQ’s unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty."

NielsenIQ (NIQ)

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete and trusted view of consumer behavior globally. Powered by a robust data platform and analytical capabilities, NIQ fuels smarter decisions and strategic growth across industries.

Sephora

Sephora is a global beauty powerhouse, offering a diverse portfolio of prestige products and a best-in-class customer experience across its robust omnichannel platform. As an innovation leader, Sephora continues to redefine beauty retail for millions of customers worldwide.

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