LiveRamp's RampID technology supports data integration and granular insights for publishers and buyers

Nielsen and LiveRamp have announced a groundbreaking interoperability that integrates first and third-party data sources into Nielsen ONE, revolutionizing audience planning and measurement across platforms.

1. Integration Details:
   • LiveRamp's interoperability with Nielsen facilitates seamless data connectivity.
   • Enables planning and measurement across Nielsen ONE Ads and Data Driven Linear solutions.
2. Audience Capabilities:
   • Advanced audience creation and leveraging across Nielsen's ecosystem.
   • Supports holistic planning and measurement at household and person-based levels.
3. Industry Impact:
   • Enhances connectivity across platforms, including publishers and agency holding companies.
   • Utilizes LiveRamp's RampID for ecosystem collaboration and scalable audience evaluation.

The integration marks a significant advancement in audience targeting, empowering brands, agencies, and publishers with comprehensive insights for effective cross-platform strategies.