Integration Would Bring Together Innovid’s Ad Serving Infrastructure with Nielsen ONE to Simplify & Improve Ad Measurement

Nielsen, a global leader in audience measurement and analytics, and Innovid, an independent advertising platform specializing in converged TV, have announced a new collaboration. This partnership aims to streamline ad measurement processes and enhance usability by integrating Innovid’s ad serving infrastructure with Nielsen ONE.

Key Highlights of the Collaboration

• Seamless Integration:

  • Nielsen ONE: Nielsen’s platform provides a unified view of ads and programs across linear, streaming, and digital channels, offering a deduplicated measurement of audience engagement.
  • Innovid’s Role: By leveraging Innovid’s ad serving capabilities, the collaboration aims to create a zero-touch workflow that simplifies the measurement process for advertisers and agencies.

• Enhanced Workflow:

  • Simplification: The integration is designed to increase measurement quality and reduce operational workloads, offering a streamlined approach to cross-media ad measurement.
  • Coverage: Innovid’s extensive coverage of the streaming and programmatic universe will be fully utilized, enhancing the breadth of Nielsen ONE’s reporting capabilities.

• Efficiency and Scale:

  • Technical Integration: Nielsen and Innovid will test the technical integration in the coming months to ensure the new workflow provides greater scale and comprehensive coverage for cross-media ad campaigns.

Statements from Leadership

• Karthik Rao, CEO of Nielsen:

  • Comment: “We’re excited to collaborate with Innovid to explore how combining our unique capabilities can make a greater positive impact on the future of audience measurement. Our goal is to capture all ways people engage with content and ads, ensuring that advertisers and the industry have accurate insights.”

• Zvika Netter, CEO & Co-Founder of Innovid:

  • Comment: “Joining forces with Nielsen allows us to advance a more transparent TV ecosystem. Our independent platform, combined with Nielsen’s measurement expertise, will drive innovation and solve key challenges in CTV and digital advertising.”

The partnership between Nielsen and Innovid marks a significant step towards enhancing cross-media ad measurement. By integrating Nielsen ONE with Innovid’s ad serving infrastructure, the companies aim to deliver a more efficient, comprehensive, and user-friendly solution for the advertising industry.