Nickelytics acquires On Touch Go, enhancing DOOH capabilities.

Nickelytics, a leading provider of data-driven advertising solutions, has announced the successful acquisition of On Touch Go, an innovative advertising platform. This strategic move aims to broaden Nickelytics' technological capabilities and market presence in the advertising sector.

Overview of On Touch Go

• On Touch Go is a DSP known for serving geofenced campaigns to rideshare audiences.
• Established as a notable name in digital marketing for its unique approach.

Significance of the Acquisition

• Enhances Nickelytics' service offerings with advanced digital marketing capabilities.
• Provides instant access to over 60,000 rideshare screens nationwide.

Statements from Leadership

• Bo Sijuade, Founder of On Touch Go, expresses excitement about leveraging Nickelytics' resources to deliver impactful advertising solutions.
• Judah Longgrear, CEO of Nickelytics, highlights the strategic alignment with their vision to deliver comprehensive, data-driven advertising solutions.

Integration and Benefits

• On Touch Go's platform will be integrated with Nickelytics' suite of advertising solutions.
• Bolsters capabilities in targeted advertising, data analytics, and customer engagement.
• Clients will benefit from seamless service continuity and an expanded array of advertising tools designed to maximize reach and impact.

The acquisition of On Touch Go by Nickelytics marks a significant milestone in the advertising industry, enhancing both companies' abilities to deliver innovative and data-driven solutions. This partnership sets the stage for continued growth and excellence in digital out-of-home advertising.