In a major step toward elevating global fan engagement, the National Football League (NFL) and Adobe have announced an expanded partnership ahead of the 2025 NFL Draft. Adobe is now an official NFL partner, leveraging its AI-driven applications like Adobe Firefly, Adobe Express, and Adobe Experience Platform to redefine how fans experience football across screens, stadiums, and social media.

Subtopics in Pointers:

1. A Creative Revolution for NFL Fans

• Adobe Express will introduce NFL-themed templates that fans can personalize and share, transforming them into creators of their own fandom journey.

• Adobe Firefly will be used to create and scale international video content, enhancing global outreach and localized storytelling.

2. The Power of Personalization Across Platforms

• Adobe Experience Platform will enable end-to-end fan personalization across NFL.com, the NFL App, and the NFL OnePass ecosystem.

• Powered by Journey Optimizer, Customer Journey Analytics, and Workfront, the NFL and its 32 clubs can deliver real-time, behavior-based content and communications.

3. Elevating Event Experiences with Interactive Content

• NFL events will be enhanced with tailored digital journeys via NFL OnePass, offering fans exclusive, interactive experiences.

• Fans can design custom content before, during, and after games, using NFL-branded creative assets and Adobe tools.

4. Supporting NFL Creators and Correspondents

• More than 140 Live Content Correspondents (LCCs) will utilize Adobe Creative Cloud and Express tools to generate real-time, game-day content.

• This includes behind-the-scenes footage, player interactions, and exclusive short-form content tailored for social platforms.

5. Creativity for a Cause: My Cause, My Cleats

• Adobe will collaborate with NFL players to design personalized cleats using Adobe Firefly and Express, spotlighting their chosen causes.

• This creative support amplifies player-led charitable campaigns with striking visual storytelling.

This strategic expansion positions Adobe at the heart of NFL’s digital innovation strategy, redefining how fans interact with America’s most beloved sport. From personalized campaigns to global content distribution and fan-created stories, the NFL–Adobe partnership showcases the future of immersive fan engagement. As the 2025 NFL Draft approaches, expect fans worldwide to be more connected, expressive, and involved than ever before.