Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet

Nexxen, a leading advertising technology platform, has announced a strategic data partnership with The Trade Desk. This collaboration provides The Trade Desk’s advertisers with exclusive access to Nexxen’s automatic content recognition (ACR) data segments, enhancing cross-channel and cross-device targeting for more efficient media investments.

1. Enhancing Targeting with ACR Data

• Exclusive Access: The partnership gives The Trade Desk’s clients access to ACR data segments from Nexxen, which are crucial for overcoming challenges in connected TV (CTV) advertising such as oversaturation and fragmented targeting.
• Cross-Channel Capabilities: Nexxen’s ACR data spans linear and streaming TV, offering advertisers detailed insights categorized by genres, networks, programs, and brand-level ad exposure.

2. Benefits for Advertisers

• Incremental Reach: Advertisers can achieve greater reach with TV-viewing audiences, ensuring controlled frequency and effective competitive conquesting.
• Holistic Data Access: The data is available on The Trade Desk’s platform, allowing seamless integration and activation in the U.K., Canada, U.S., and Australia.

3. Insights from Leadership

• Karim Rayes, Chief Product Officer at Nexxen: “We are excited to partner with The Trade Desk to provide advertisers with rich, relevant ACR data. This integration will enhance their ability to understand TV viewership patterns and optimize their cross-platform investments.”
• Ben Sylvan, VP of Data Partnerships at The Trade Desk: “Nexxen’s ACR data empowers brands to combine linear and CTV media strategies effectively, allowing for more informed and efficient media spending that improves the overall ad experience for consumers.”

Nexxen’s partnership with The Trade Desk introduces exclusive ACR data segments to improve cross-channel advertising strategies, offering detailed TV-viewing insights and enhanced targeting capabilities across premium digital media. For more information about this integration, visit Nexxen’s website.

Nexxen is a global advertising technology platform specializing in data-driven solutions and advanced TV. It provides flexible and innovative tools to optimize media investments and enhance advertising effectiveness across various channels.