Nexxen, a global advertising technology platform renowned for its expertise in data and advanced TV, has announced the launch of its latest feature, Deal Marketplace, within the Nexxen DSP (demand-side platform). This innovative marketplace is designed to help advertisers efficiently discover, visualize, and activate preferred deals across connected TV (CTV), online video (OLV), and display advertising, significantly reducing the time spent on campaign planning and execution.

Features of Deal Marketplace

The Deal Marketplace offers a centralized interface that enhances operational efficiency while empowering advertisers to make data-driven decisions. By utilizing Nexxen’s comprehensive inventory, advertisers gain transparency into premium supply options while leveraging advanced audience-targeting capabilities.

Key offerings within the Deal Marketplace include:

• TV Audiences: Access to custom audience segments through Nexxen’s proprietary TV Intelligence solution, which integrates both linear and streaming viewership data.
• Content-Level Targeting: Advanced targeting options that focus on specific content, allowing for more precise audience engagement.
• First-to-Market CTV Options: High-attention and green media options designed to maximize audience impact.
• Private Marketplace (PMP) Deals: Contextually curated deals that blend content and audience-layered data for enhanced targeting effectiveness.

Industry Commitment

“Deal Marketplace exemplifies Nexxen’s commitment to solving key industry challenges in premium video and streaming,” stated David Roman, Senior Vice President at Nexxen DSP. “We are reducing the time it takes for buyers to discover and activate high-quality deals, enabling them to focus on what truly matters. Alongside our streamlined system, Deal Marketplace provides flexible technology, unique packages, and differentiated targeting solutions that enhance campaign effectiveness.”