machine learning reports
Published on : Oct 30, 2024
Moloco, a leader in operational machine learning (ML) and performance advertising, recently released findings from its study Beyond Borders: Mobile Gaming Insights for Global. This study highlights a missed opportunity for mobile gaming app marketers to drive significant growth through user acquisition (UA) outside traditionally targeted countries. By diversifying ad spend globally, marketers could tap into high-value users and achieve better outcomes in new markets.
Concentration in Key Markets
Regional Focus by U.S. Marketers
China's Diversified Strategy
High-Value Users Across Borders
Global Opportunities in Paid User Acquisition
Expert Insight: Tom Shadbolt, Senior Insights Manager at Moloco, noted the opportunity for marketers to think beyond conventional markets. “The hyperconcentration of ad spend in a few countries creates a huge opportunity to uncover high-value users in new global markets through targeted user acquisition,” he said. Sarah Yamanouchi, Head of Growth Marketing at Rec Room, echoed this sentiment, emphasizing the efficiency and growth potential in markets beyond the usual focus.
Methodology: Moloco data scientists analyzed outcomes from over 4,000 mobile gaming apps, considering both paid and organic user acquisition data across 195 countries. The data, covering September 2023 to September 2024, included in-app purchase (IAP) revenue metrics from over $3 billion in D7* revenue and detailed insights from data.ai, a Sensor Tower company, to provide a holistic view of global paid user acquisition.
Moloco’s research highlights a significant opportunity for mobile gaming app marketers to achieve growth by exploring less saturated global markets. By expanding beyond traditional regions and focusing on high-value users across borders, marketers can enhance their UA strategies and capitalize on untapped revenue potential in emerging regions.