marketing customer engagement
Published on : Nov 15, 2022
Top B2B Buyer Engagement Platform Lifts Its Satisfaction Scores in Multiple G2 Categories
NetLine, an Informa Tech company, has reached a remarkable milestone, once again being named as a B2B leader by G2, the #1 business solutions review site. In its Fall 2022 Report, G2 shares that NetLine finished the Fall 2022 review period with a 98% rating in the Quality of Support category, outperforming the average score by 6% — and 11% higher than ZoomInfo.
For the 20th quarter in a row, the company earned high marks within G2's Lead Capture class, a cohort of 35 demand-centric businesses, besting two of its scores from G2's Summer 2022 Report. Overall, NetLine outperformed group averages in seven of G2 Grid® Report's eight categories in the Lead Capture field. The company also received one percent gains to its scores within the Ease of Admin and Ease of Setup categories, even besting its previous Net Promoter Score. To be included in the report, companies were required to have received 10 or more reviews.
VP of Client Services Melissa Becht expressed her amazement at the company being named a G2 Leader once more. "Achieving anything over the course of five straight years is a remarkable feat," Becht said. "This recognition is merely a reflection of the commitment we've made to our customers and their appreciation of NetLine and our team. It's a tremendous honor and one we continue to be humbled by. Our goal is to always exceed expectations and that will never change."
Following the company's acquisition by Informa Tech, NetLine remains poised to disrupt the B2B sales acceleration process while continuing to focus on democratizing the best content-centric lead generation opportunities for B2B customers. The company has also placed its sights on delivering actionable buyer-level intent data — a corner of the market that's not yet lived up to its market promises.
Chief Strategy Officer David Fortino shared his excitement about the company being recognized for five consecutive years while also keeping an eye on the future. "To consistently be named a G2 Leader over the course of the past half decade is quite an honor," Fortino said. "Our clients rely on NetLine to deliver and we've been able to match, if not exceed, those expectations. We hope that our plans for 2023 make them and their peers even more eager to keep leaning on us as a pillar of their demand generation strategies."