In a major industry shift, Netcore Cloud has introduced the world’s first Variable Pricing Model for its Agentic Marketing Platform, directly linking Martech costs to real business outcomes. The announcement, made at Agentic Marketing 2025, marks a departure from traditional subscription-based pricing toward a performance-linked framework that rewards measurable impact.

Instead of paying fixed fees for underutilized tools, brands will now pay based on results such as engagement uplift, conversions, and revenue acceleration. The move is designed to drive accountability, transparency, and ROI across marketing investments.

“Martech has been broken for too long—too many tools, too little impact,” said Rajesh Jain, Founder and MD of Netcore Cloud. “With variable pricing, brands only pay for performance. It’s a fair, transparent model that makes AI-powered marketing accessible to everyone—from startups to global enterprises.”

Nishant Arora, SVP at Netcore Cloud, added, “Over 95% of Agentic AI projects fail to deliver value. Aligning software costs with outcomes gives brands a risk-free way to adopt Agentic Marketing, ensuring shared success and measurable ROI.”

The new model applies across Netcore’s engagement, orchestration, and personalization modules, enabling marketers to run autonomous, self-learning campaigns that adapt in real time. Brands will collaborate with Netcore to define key performance benchmarks and monitor results, ensuring precision in both pricing and performance.

By tying Martech investment directly to impact, Netcore is pioneering a new era where AI agents drive business growth—moving beyond automation to truly autonomous marketing systems.

Get in touch with our MarTech Experts.