Netcore Cloud, a leader in MarTech and customer engagement solutions, has expanded its partnership with Google Cloud to revolutionize its product discovery, AI-powered search, and customer engagement platforms. This collaboration integrates Google Cloud’s cutting-edge generative AI technologies into Netcore’s offerings, empowering brands to create hyper-personalized customer experiences that drive retention and revenue growth.

1. The Power of Generative AI in Customer Engagement

• AI-Driven Solutions: The integration of Google Cloud's generative AI allows Netcore’s platforms to deliver tailored experiences that enhance personalization and targeting.
• Expanding Horizons: Brands can leverage these AI technologies to offer highly relevant product recommendations, improving customer retention and maximizing revenue opportunities.
• Cross-Sector Expertise: With experience in sectors like ecommerce, banking, insurance, and travel, Netcore’s AI-powered tools provide deeper customer insights, enabling businesses to make data-driven decisions.

2. Key Benefits of the Expanded Partnership

• Seamless Integration: Google Cloud’s generative AI technologies integrate smoothly with Netcore’s platform, boosting usability and efficiency for brand marketers.
• Advanced AI Infrastructure: Using Google Cloud's Gemini models and Vertex AI, Netcore can now enable advanced personalization strategies across multiple marketing channels, optimizing customer engagement.
• Enhanced Data Insights: Integration with Google Analytics, BigQuery, and Ads Data Hub helps unlock richer insights into customer behavior, providing brands with the tools to refine their strategies.

3. Improving Product Discovery and Search

• Optimized Search: Netcore’s use of Google Cloud’s enterprise search tools enhances search relevance and product recommendations, making it easier to handle long-tail queries and deliver accurate results.
• AI-Powered Recommendations: The collaboration enhances the precision of product recommendations and search relevance, helping brands effectively target the right consumers.

4. Revolutionizing Customer Journeys with Gen AI

• Conversation Agents: Powered by Google Cloud's Vertex AI, gen AI interfaces guide customers towards the right products with minimal touchpoints, improving conversion rates and streamlining customer journeys.
• Omnichannel Engagement: The integration empowers brands to build seamless omnichannel strategies, connecting online and offline behaviors and enhancing engagement at every touchpoint.

5. Strategic Growth and Expansion Goals

• Doubling ARR by 2027: Kalpit Jain, CEO of Netcore Cloud, highlights that this partnership plays a crucial role in the company's goal of doubling its annual recurring revenue (ARR) by 2027, focusing on North America, Southeast Asia, and Europe.
• Global Expansion: The partnership is key to Netcore’s ambition to scale rapidly across SEA, the Middle East, and the US, accelerating growth and customer engagement globally.

6. Recognition and Future Outlook

• Industry Recognition: Recently, Netcore was named a Strong Performer in Forrester Wave™ for Email Marketing Service Providers (Q3 2024), and a Leader in Gartner® Magic Quadrant™ for Search and Product Discovery (2024).
• Setting the Standard: As the partnership deepens, Netcore aims to lead the industry in customer engagement, driving sustainable growth and delivering exceptional value to clients worldwide.

The expanded partnership between Netcore Cloud and Google Cloud represents a significant leap forward in AI-powered customer engagement. By integrating generative AI with advanced analytics, this collaboration is set to redefine how brands connect with their customers, ensuring impactful and personalized experiences that drive retention, growth, and long-term success.