Nescafé has announced a global partnership with Zach King, the acclaimed digital magician and filmmaker, as the brand’s first-ever global influencer. This collaboration aligns with Nescafé’s strategy to engage a broader, younger audience by blending coffee culture with innovative digital storytelling.

• Zach King’s Influence and Reach:

  • Over 185 million followers worldwide

  • Guinness World Record holder for most viewed TikTok video (2.2 billion views)

  • Ranked fourth among top TikTok videos in 2024

  • Known for creative, engaging content that appeals especially to 18-24-year-olds

• Focus on Nescafé Espresso Concentrate:

  • Latest cold coffee product designed for home consumption

  • Enables personalized coffee experiences aligned with the coffee hacking movement

  • Central to the campaign’s storytelling and digital content

• Creative and Marketing Strategy:

  • Multi-channel digital campaign including TV ads, social media videos, and behind-the-scenes content

  • Initial launch in the US and UK, with global expansion planned in 2025

  • Combining Nescafé’s coffee expertise with Zach King’s storytelling magic to captivate audiences

• Statements from Key Executives:

  • Zach King emphasizes fun and creativity in making coffee moments magical

  • David Rennie, Nestlé EVP, highlights the synergy between Zach’s diverse fan base and Nescafé’s cold coffee product

Nescafé’s collaboration with Zach King represents a fresh approach to brand engagement, marrying the art of coffee with digital creativity. This partnership is set to inspire coffee lovers worldwide by turning everyday moments into magical experiences with Nescafé’s Espresso Concentrate.