Nativo, the storytelling platform where brands ignite the power of connection through content and insights, is excited to announce their participation as a platinum sponsor at US Travel Association's premier educational and networking event ESTO (Educational Seminar for Tourism Organizations) next month.

As part of Nativo's sponsorship, they will be hosting six 15-minute sessions during the Solutions Hub on Sunday, August 20th from 12 to 1:30pm. In their session, Nativo will discuss how content can paint an incredibly accurate picture of who your audience is, what they care about, and how to capture new audiences through what they are already engaging with.

"Our team at Nativo is thrilled to attend and sponsor ESTO again this year and connect with the best and brightest in the travel industry, including the nation's top industry CEOs and marketing leaders," said Raquel Cadourcy, CMO at Nativo. "This event, and particularly the live sessions, are great ways to share innovative ideas and discuss how they fit into today's travel marketing landscape. Our team is looking forward to sharing how to research, activate, and understand an audience, especially with third party cookies going away."

Nativo's Travel Team will dive into how audience behaviors and insights can help inspire more visitation, unleashing the full potential of storytelling while providing data to help shape future content.

"Each year, ESTO attracts destination marketing leaders from around the country for industry-leading practices and knowledge sharing," said ESTO general manager Nan Marchand Beauvois, also U.S. Travel Association SVP of Membership and Industry Relations. "In addition to the event's stellar programming, ESTO provides creative spaces—such as the Solutions Hub—providing attendees with opportunities for learning from creative, ahead-of-the-curve companies, Nativo included, that rounds out the ESTO experience."