The Nasuni File Data Platform Drives Agile Global Collaboration, Ransomware Protection, and GenAI Preparation for Top Firms Such as 9Rooftops Marketing, TWBA, and Omnicom

Nasuni, a leading enterprise data platform for hybrid cloud environments, has announced significant growth in the media and advertising industry. Over the past 24 months, Nasuni has seen a 121% increase in data under management, with major organizations such as 9Rooftops Marketing, Centaur Media, TBWA, and Omnicom adopting the Nasuni File Data Platform to modernize their storage infrastructure and support their growth.

1. Rapid Growth in the Media & Advertising Industry:

   • Nasuni has experienced a 121% growth in data under management in the media and advertising sector over the last two years.
   • Leading companies like Crain Communications, Quad Graphics, and Multi-Color Corporation are leveraging Nasuni's platform for enhanced data management.

2. Market Trends and Challenges:

   • The digital advertising industry is projected to reach $965.6 billion by 2028, driving the need for efficient, collaborative, and scalable content production processes.
   • Media companies require modern file storage solutions to handle the complexity and global scale of content creation and distribution.

3. Nasuni’s Technological Advantage:

   • The Nasuni File Data Platform offers a cloud-native architecture with edge performance, ensuring secure and efficient access to unstructured file data.
   • Nasuni supports the integration of GenAI tools, enabling companies to leverage AI-driven content creation while protecting IP from threats like unauthorized deep fakes.

4. Customer Success Stories:

   • 9Rooftops Marketing: Jason Scott, Director of IT, highlights how Nasuni's scalable cloud solution has replaced traditional file storage, enabling seamless global collaboration without disruption.
   • Nasuni’s platform allows for high-speed transfer of digital assets, facilitating external collaborations with remote and hybrid content creators across multiple locations.

5. Enhanced Security and Cost Efficiency:

   • Nasuni Ransomware Protection offers early detection and rapid recovery from ransomware attacks, safeguarding critical digital assets.
   • Media and advertising organizations have optimized their IT investments with Nasuni, reducing storage costs by up to 65% compared to legacy systems.

Nasuni’s File Data Platform is rapidly becoming the go-to solution for media and advertising companies seeking to modernize their infrastructure. With its ability to streamline global content production, enhance security, and reduce costs, Nasuni is set to continue its impressive growth trajectory in this industry.