For years, small and mid-sized businesses (SMBs) had little choice but to lean on the advertising duopoly of Google and Facebook. Those platforms offered scale, AI-driven tools, and relative ease of use—even if they didn’t always deliver affordability or flexibility.

Now, My Marketing Pro (MMP), launched today, is pitching itself as a true alternative. Marketed as the first AI-powered connected media platform, MMP promises to unify brand-building campaigns (think TV, radio, out-of-home, and broad digital) with precision direct marketing (email, social, mobile, and targeted digital) under one roof.

Bridging Awareness and Direct Response

Unlike traditional ad tools that force businesses to cobble together separate solutions for awareness and direct response, MMP blends both. Users can plan, launch, and optimize campaigns across every major channel in a single platform. That means one interface for everything from billboard buys to Instagram retargeting.

At the center of it all is Auto-Memory, an AI avatar built to serve as a hands-on assistant. Ask it about media buying strategies or campaign optimization, and it responds in seconds. For SMBs without large marketing departments, this could be a lifeline.

Leveling the Playing Field

Frank O’Brien, founder and CEO of My Marketing Pro, says the goal is to “level the playing field” between small businesses and enterprise marketers. “Businesses shouldn’t have to choose between affordability, speed, or sophistication when it comes to marketing,” O’Brien said.

It’s a timely pitch. Rising ad costs and increasingly complex campaign orchestration have put pressure on smaller brands. Big tech’s walled gardens still dominate, but platforms like MMP could appeal to companies looking for both reach and control without the enterprise price tag.

Why It Matters

AI-driven marketing platforms aren’t new, but most still cater to large enterprises with the budget (and patience) to navigate them. MMP’s bet is on accessibility—giving solopreneurs, challenger brands, and SMBs tools that blend automation with expert human guidance.

Daniel Steele, advisor and co-founder of Influential, compared the launch to the early days of social platforms. “Just like social platforms exploded by giving creators and influencers new ways to connect with audiences overnight, My Marketing Pro is giving businesses that same kind of acceleration in marketing—fast, simple, and scalable.”

Human + AI: Not Either/Or

MMP emphasizes that it’s not all algorithms. The platform pairs AI efficiency with human expertise, aiming to create campaigns that are not only automated but also strategically sound. For businesses burned by “set-and-forget” AI tools that miss the nuance, this hybrid approach could be key.

The Competitive Landscape

MMP enters a crowded space where HubSpot, Mailchimp, and a wave of AI-powered adtech startups already offer SMB-friendly solutions. What differentiates MMP is the attempt to bridge mass awareness channels like TV and out-of-home with direct, precision-driven tactics in a single interface. If it works, that breadth could be its edge.

Whether MMP can pry SMBs away from Google and Meta is another story. But if the platform delivers on its promise of affordability, speed, and sophistication, it might just carve out a new lane in the connected media space.

Get in touch with our MarTech Experts.