Mundial Media, a leading platform for contextual marketing focused on multicultural audiences, has successfully raised $1.5 million in a pre-seed extension round. This funding, supported by both new and existing investors, will propel the company’s growth, focusing on further product innovation, talent acquisition, and expanding its digital advertising offerings.

Funding and Expansion Plans:

• Successful Funding Round:

  • Mundial Media raised $1.5 million in a pre-seed extension round, backed by family offices and venture firms specializing in marketing automation.
  • This funding will drive product innovation, support talent acquisition, and help expand Mundial Media’s core digital advertising products, cementing its position in the multicultural digital advertising space.

• Strategic Focus:

  • The investment will support the continued development of Mundial Media’s unique platform, with an emphasis on Cadmus AI’s capabilities, a hyper-contextual engine that uses first-party data and AI to target multicultural audiences.

Cadmus AI’s Role in Contextual Advertising:

• AI-Driven Insights:

  • Mundial Media’s Cadmus AI platform is designed to enhance contextual advertising by providing culturally relevant messaging at scale, focusing on Hispanic, Black, AAPI, and LGBTQ+ audiences.
  • The engine analyzes over 1 billion real-time contextual data points, helping brands plan and execute media campaigns with precision.
  • Cadmus AI is a privacy-first solution, eliminating the need for third-party cookies, thus providing a more secure and ethical approach to digital advertising.

• Reaching Diverse Audiences:

  • Cadmus AI reaches over 30 million active multicultural users monthly, enabling brands to engage effectively with diverse communities.
  • The platform is already helping brands connect with the $3.7 trillion U.S. Latino economy and other multicultural markets.

Expert Insights:

• Tony Gonzalez, CEO and Co-Founder of Mundial Media:
  • “This funding allows us to lead the next wave of innovation in contextual advertising, refining our capabilities to deliver meaningful, culturally relevant messages at scale.”
• Gerard Goetz, Managing Partner at New Day:
  • “Mundial Media’s sophisticated approach to contextual technology uniquely positions them to create genuine connections between brands and audiences. We’re excited to support their continued growth.”

Mundial Media is poised for continued growth, leveraging its cutting-edge AI technology and strong investor backing to transform how brands connect with multicultural audiences. With the support of this new funding, Mundial Media is positioned to further innovate in the contextual marketing space and expand its reach within diverse communities.