Muck Rack customers will gain access to deeper insights into how their brand is perceived on social media

Muck Rack, a leading provider of public relations (PR) and communications management software, has announced its acquisition of Keyhole, a social listening and analytics platform. The acquisition, finalized on August 31, 2024, marks Muck Rack’s first acquisition and aims to enhance its PR solutions with advanced social media insights.

• Acquisition Details: Muck Rack has acquired Keyhole, expanding its PR and communications software to include real-time social media insights. The integration will begin immediately, enhancing Muck Rack’s platform with Keyhole’s social listening tools.

• Enhanced Features: The integration will allow PR and corporate communications teams to:

  • Add social listening to their existing Muck Rack subscription
  • Access social media insights directly within the Muck Rack platform
  • Monitor brand mentions, hashtags, influencers, and keywords across major social media channels including Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook

• Complementary Capabilities: Keyhole’s social media monitoring will complement Muck Rack’s existing global media monitoring, which covers over 600,000 news sources and 3.5 million articles daily across various media formats, powered by AI technology.

• CEO Statements: Gregory Galant, co-founder and CEO of Muck Rack, highlighted the importance of integrating social listening tools to provide PR professionals with insights that can spot potential crises, inform media strategies, and analyze social media KPIs. Saif Ajani, co-founder of Keyhole, expressed excitement about the partnership and its potential to enhance PR practices.

• Company Background: Muck Rack and Keyhole, both founded in 2009, have been partners since 2023 and share a commitment to innovation in social media data. Muck Rack received its first institutional investment of $180M in 2022 and remains founder-controlled and profitable.

The acquisition of Keyhole by Muck Rack represents a significant advancement in the PR and communications sector, combining comprehensive media monitoring with cutting-edge social listening tools. This move enhances Muck Rack’s platform, offering PR professionals a more integrated approach to managing and analyzing their media presence.