MSG91, a leading name in the Customer Solution Platform, proudly announces the launch of its WhatsApp Business API solution. Trusted by over 30,000 global businesses, MSG91 continues to innovate and enhance customer engagement with this powerful addition to its suite of tools.

Key Features of MSG91's WhatsApp Business API Solution

• WhatsApp ChatBot:

  • Description: Automates responses and manages tasks like customer service, order tracking, and placing orders.
  • Advantage: Streamlines customer interactions and improves service efficiency.

• WhatsApp Integrations:

  • Description: Seamlessly integrates with platforms such as Zoho, Freshworks, WebEngage, MoEngage, CleverTap, Shopify, Wix, Google Sheets, Tally, and GIDDH.
  • Advantage: Enhances functionality and ensures smooth operations across various tools.

• Zero Charge on Click to WhatsApp Ads:

  • Description: Utilize Click to WhatsApp Ads without incurring extra session charges.
  • Advantage: Reduces advertising costs and simplifies campaign management.

• WhatsApp Catalogue:

  • Description: Allows businesses to display products and services within the app as a digital storefront.
  • Advantage: Facilitates customer browsing, viewing details, and inquiring about products without leaving WhatsApp.

• Broadcast / Campaign:

  • Description: Send identical or targeted, personalized messages to multiple contacts.
  • Advantage: Enhances marketing efforts with automation and customization.

• Support JSON Image:

  • Description: Send JSON bodies with automatic conversion to Meta requirements.
  • Advantage: Ensures compliance and smooth integration with Meta’s standards.

• 2-way Communication:

  • Description: Enables ongoing conversations between businesses and customers.
  • Advantage: Fosters better engagement and customer relationships.

• Manage Template Inside Panel:

  • Description: Create and manage message templates directly within the platform.
  • Advantage: Simplifies template management and enhances communication efficiency.

• Analytics:

  • Description: Provides graphical insights into sent, delivered, and conversation metrics.
  • Advantage: Offers valuable data to optimize communication strategies.

Statement from Leadership

• Shubhendra Agrawal, Co-Founder at MSG91: “We are thrilled to offer the WhatsApp API solutions for businesses, making it easier for businesses to connect with their customers on one of the most popular messaging platforms. This addition complements our existing suite of communication tools, reinforcing our commitment to providing secure and robust APIs for SMS, Email, Voice, and Authentication.”

MSG91's Platform Metrics

• 2.5 billion+ API calls per month
• 1.6 billion+ SMS sent per month
• 1 billion+ OTP sent per month
• 1 billion+ Emails sent per month

The introduction of MSG91's WhatsApp Business API solution marks a significant advancement in customer engagement technology. With features like automated ChatBots, seamless integrations, and comprehensive analytics, businesses can now connect with their customers more effectively and efficiently.