b2b data business intelligence
Published on : Oct 11, 2023
MRP, a leading global account intelligence provider that accelerates demand generation for the world's most ambitious brands, today announced further advancements to its breadth of buying interest data coverage.
MRP customers will continue to benefit from the most comprehensive intelligence-driven demand generation solutions today, with the addition of lower funnel buying interest intelligence sources. By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.
Key capabilities and benefits of MRP's enhancements include:
"Current market conditions are forcing B2B revenue teams to evaluate and rework their go to market motions. Budgets and resources are more limited, making it crucial to target the right companies at the right time. I'm excited to bring our current and potential customers a different, approach to account-based marketing (ABM), focused on identifying buying signals amidst the noise," stated Chris Rack, CEO of MRP.
With the sharp decline of Martech utilization and recognition that marketers use only a third of technology capabilities that consume a quarter of their entire budget, MRP has reemphasized and reinvested in its unique demand solutions offerings, solving for revenue teas targets and goals at all phases of the buyer journey.
"The rush to adopt 'shiny new tools' over the past several years has led to a rapid influx of ABM and intent data platforms that haven't lived up to their promises," said Anthony Iafolla, SVP of Global Sales at MRP. "By focusing on executing demand solutions without the heavy platform lift, we are able to accelerate our customers path to pipeline growth."
In a landscape where many marketers grapple with the complexity of integrating various ABM and intent data solutions, MRP's streamlined approach offers a solution that eliminates unnecessary complexity and enables our customers to accelerate their path to pipeline growth.