Moving Traffic Media (MTM), a performance marketing agency specializing in paid media, enterprise SEO, and analytics, has announced the acquisition of SpiderBoost, a Miami-based digital agency founded in 2009 by siblings Angelica and Armando Martinez. The move expands MTM’s service offerings, merging performance marketing, SEO, and technical web development under one AI-driven umbrella.

SpiderBoost, known for its deep expertise in WordPress and Shopify development, serves clients across healthcare, nonprofit, and e-commerce sectors. Its impressive client roster includes Jackson Health System, University of Miami, and United Way—organizations that rely on precise, high-performance digital infrastructure.

Building a Unified AI-First Marketing Powerhouse

Jon Clark, Managing Partner at Moving Traffic Media, emphasized that the nature of search has fundamentally changed:

“Search isn’t a singular channel anymore. It’s wherever people—and AI—look for answers. Competing and winning now requires a Search Everywhere strategy that spans web, search, LLMs, and social.”

This acquisition enables MTM to create end-to-end digital ecosystems designed for AI-native discovery. By integrating SpiderBoost’s development and UX design capabilities with MTM’s performance and analytics frameworks, the agency can deliver faster testing, unified measurement, and more agile client support.

SpiderBoost CEO Armando Martinez highlighted the strategic fit:

“As Gen AI reshapes digital marketing, SEO has never been more vital. Joining forces with MTM unites our technical foundation with their media and optimization expertise—building a future-ready model for intelligent marketing.”

A Shared Vision for Scalable, Intelligent Growth

Under the new structure, SpiderBoost will operate as “SpiderBoost, a Moving Traffic Media Company.” The Miami-based team brings nearly two decades of platform experience to MTM’s performance marketing playbook.

SpiderBoost President Angelica Martinez noted how AI-driven discovery tools are expanding the definition of SEO:

“The rise of ChatGPT and Claude introduces new search surfaces where brands must have presence. Partnering with MTM multiplies our value while preserving our hallmark precision in development.”

Joe DeVita, Managing Partner at MTM, added:

“This combination removes third-party bottlenecks and allows us to recommend, execute, and optimize as one integrated team. It’s how we future-proof clients for the AI-native landscape.”

What the Integration Means for Clients

Clients of both firms will experience a seamless transition. Existing teams, scopes, and points of contact remain the same. The merger simply adds new capabilities and efficiencies, including:

• Development & Creative: WordPress, Shopify, and Magento builds with CRO-focused UX, analytics integration, accessibility (WCAG), and HIPAA-aligned workflows.

• Enterprise SEO: Answer Engine Optimization and Relevance Engineering to improve visibility across traditional and AI-driven search environments.

• Performance Media: Multi-channel campaigns powered by creative testing, automation, and decision-grade analytics.

This combination enables MTM to deliver holistic marketing solutions designed for a world where search is conversational, multi-surface, and powered by AI.

Redefining the Future of Performance Marketing

The acquisition signals more than growth—it’s a statement about where marketing is headed. As AI reshapes discovery, personalization, and measurement, agencies that unite creative, technical, and analytical strengths are positioned to lead.

By integrating SpiderBoost’s technical excellence with MTM’s marketing intelligence, Moving Traffic Media has built a blueprint for the AI-first agency model—one that’s agile, measurable, and ready for the evolving digital economy.

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