Motion, a leading creative analytics and research platform for creative strategists, has successfully raised $30 million USD in Series B funding. The round was led by Inovia, with participation from Threshold Ventures and existing investors Headline, Abstract Ventures, and Sugar Capital. This funding will accelerate Motion's product development and enhance its analytics capabilities, bringing the company's total funding to $42 million USD.

Key Highlights of the Announcement

• Rise of the Creative Strategist

  • As audience targeting becomes more algorithm-driven, the role of the creative strategist has emerged, bridging analytical and creative marketing.
  • Motion empowers these strategists to research ad trends, analyze performance, and develop innovative ideas to boost revenue.

• Client Adoption and Growth

  • Since its launch in 2021, Motion has been adopted by top e-commerce brands, including HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge, analyzing over $6 billion in media spend annually.
  • The company doubled its workforce from 25 to 50 employees and has grown its customer base to over 1,000.

New Product Launch: Creative Research

• Competitive Analysis Tool

  • Motion introduced Creative Research, allowing brands to track competitor ads on paid social platforms like Facebook and TikTok.
  • This tool helps brands build swipe files, monitor messaging, and analyze competitors’ media mixes and landing pages.

• Enhanced Decision-Making

  • Karam Nijjar, Partner at Inovia, emphasizes that Motion provides actionable insights that drive innovation rather than mere iteration.

Leadership Announcement

• New Chief Evangelist
  • Dara Denney, a prominent YouTube and advertising influencer, has joined Motion as Chief Evangelist.
  • In her role, she will advise on product direction, create educational content, and help train the next generation of creative strategists.

Company Expansion and Hiring
Motion is actively hiring for various roles, including engineering, product management, marketing, customer success, and sales. Interested candidates can visit Motion's careers page for more information.

With significant funding and a commitment to enhancing its platform, Motion is positioned to empower creative strategists in the marketing landscape, driving better decision-making and fostering innovation.