Moore Takes Home 12 MAXI Awards, Cementing Its Role as a Force in Purpose-Driven Marketing

Moore, a leading player in constituent experience management, has earned 12 honors at the 2025 MAXI Awards, presented by the Direct Marketing Association of Washington (DMAW)—a major sweep recognizing excellence in direct marketing across digital, multichannel, and print.

The MAXI Awards (Marketing Award for eXcellence in Innovation) spotlight the industry’s most effective and creative campaigns. Moore’s wins span diverse causes—from wildlife conservation to veteran services to global health—highlighting the company's range, innovation, and impact across the purpose-driven sector.

“Earning 12 MAXI Awards reflects the integrated teamwork we've built across the company,” said Gretchen Littlefield, CEO of Moore. “These awards are shared with the mission-driven organizations that trust us to raise critical funds and tell their stories.”

Multichannel Mastery, Digital Excellence, and Print That Performs

Moore’s award-winning campaigns are a testament to its omnichannel strategy, which blends data, creative, and technology to drive results. Winning campaigns included:

Multichannel

• Covenant House International: Be An Angel Day

• Disabled American Veterans: Giving Tuesday

• Leader Dogs for the Blind: September Puppy Poster

• Operation Smile: Give a Smile

• San Diego Zoo Wildlife Alliance: Membership Renewal

• Wounded Warrior Project: Giving Tuesday

Digital

• Dana-Farber Cancer Institute: October Email Campaign

• San Diego Zoo Wildlife Alliance: Giving Tuesday

Direct Mail

• Commemorative Air Force: B-17 Appeal

• CAF Red Tail Squadron: Tuskegee Airmen Coin Campaign

• Community Food Bank of New Jersey: July Urgent Need

• Lutheran World Relief: Fund the Match

Whether crafting urgent donor appeals or sustaining member engagement through targeted renewals, Moore’s campaigns delivered measurable performance and emotional impact—the gold standard for nonprofit marketing.

More Than Just Awards: A Blueprint for Purpose-Driven Growth

Behind the creative campaigns is Moore’s data-first CXM model, combining deep sector knowledge with AI-powered insights and seamless cross-platform execution. The company is widely known as the largest marketing and fundraising firm in the U.S. serving the purpose-driven economy, with clients spanning education, health, veterans’ services, wildlife protection, and humanitarian aid.

From custom fundraising journeys to real-time audience segmentation, Moore’s approach is less about flashy messaging and more about sustainable, scalable impact.

“We lead with insights, technology, and service,” said Littlefield. “And we remain committed to fueling our clients' growth so they can change the world.”

In a crowded fundraising environment, where donor attention is scarce and every dollar is scrutinized, Moore’s ability to consistently produce high-performing, emotionally resonant campaigns is a blueprint for how nonprofits can thrive.

These wins also underscore a broader industry truth: purpose and performance are no longer mutually exclusive. With the right tools and strategy, doing good can scale—and Moore is leading that charge.

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