The company announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, a recognition that carries added weight this year. With the latest report, monday.com becomes the only platform positioned as a Leader across three separate 2025 Gartner Magic Quadrants: Marketing Work Management Platforms, Collaborative Work Management, and Adaptive Project Management and Reporting.

It’s the second year running that the company has achieved this triple-Leadership status, underscoring how quickly monday.com has evolved from a flexible project tool into a broad, AI-powered work operating system.

Why This Recognition Stands Out

Marketing work management is one of the most crowded and fast-changing categories in enterprise software. As marketing teams juggle campaigns, content, creative workflows, digital production, and cross-functional coordination, expectations for visibility and speed have skyrocketed.

Gartner’s Magic Quadrant evaluates vendors based on Ability to Execute and Completeness of Vision, and monday.com’s consistent placement at the top suggests it’s delivering in both areas—not just shipping features, but aligning them with how modern marketing teams actually operate.

The story gets stronger in Gartner’s companion report. In the 2025 Gartner Critical Capabilities for Marketing Work Management Platforms, monday.com ranked among the top three vendors across all evaluated use cases, signaling depth as well as breadth.

In a category often defined by point solutions or legacy tools retrofitted for marketers, that consistency matters.

A Leader Since Day One

This isn’t a one-off win. monday.com has been recognized as a Leader in the Marketing Work Management Platforms Magic Quadrant every year since the report’s inception. That track record is notable in a space where vendors frequently rise and fall as customer expectations shift.

The momentum reflects a deliberate strategy: build one platform that scales across marketing, product, operations, PMOs, and executive teams—without forcing organizations to stitch together disconnected tools.

For marketing leaders in particular, that promise of a single, connected system has become increasingly appealing as campaigns grow more complex and timelines get tighter.

From Managing Work to Doing the Work

According to monday.com, the key differentiator behind its recent recognition is how deeply AI is embedded into the platform.

“We’re pioneering a shift from tools that simply help teams manage work to a platform that can actually do the work for them,” said Daniel Lereya, Chief Product and Technology Officer at monday.com.

That distinction reflects a broader trend in MarTech. As AI moves from experimental add-ons to core infrastructure, platforms are expected not just to track tasks, but to actively accelerate execution.

With monday AI, the platform automates routine but time-consuming activities—creating tasks, summarizing feedback, routing approvals, and surfacing insights in real time. The goal is to reduce managerial overhead and allow teams to focus on strategy and creative impact rather than administration.

Designed for How Marketing Actually Works

monday.com’s appeal to marketers lies in its flexibility. Rather than forcing teams into rigid templates, the platform adapts to different workflows, from campaign planning and content calendars to creative reviews and cross-channel execution.

Marketing teams can manage their entire lifecycle in one place:

• Campaign planning and prioritization

• Content and creative pipelines

• Digital production workflows

• Cross-team collaboration and reporting

This adaptability is increasingly important as marketing organizations operate more like internal agencies, supporting multiple stakeholders with different timelines and success metrics.

Enterprise Visibility Without the Complexity

For marketing leaders, visibility and governance are often as important as creative freedom. monday.com emphasizes enterprise-grade controls—real-time dashboards, data management, and security features—that allow leadership teams to track progress without slowing execution.

That balance between autonomy and oversight is difficult to achieve, and it’s one reason many large marketing teams struggle with fragmented tool stacks. By consolidating workflows into a single hub, monday.com aims to reduce handoffs, duplicated work, and blind spots.

The platform’s broader suite—including monday campaigns, monday CRM, monday dev, and monday service—extends that visibility beyond marketing, connecting execution to sales, product, and leadership teams.

Implications for the Work Management Market

monday.com’s continued rise highlights an important shift in enterprise software: customers increasingly favor horizontal platforms that can flex across use cases rather than narrow best-of-breed tools that require heavy integration.

Gartner’s recognition suggests the market is rewarding vendors that combine usability, scalability, and embedded intelligence—especially as AI reshapes expectations of what “work management” should deliver.

For buyers, the signal is clear. Work management tools are no longer just task trackers. They’re operational backbones that influence speed, accountability, and decision-making across the organization.

The Bigger Picture

By maintaining Leader status across three Gartner Magic Quadrants, monday.com is reinforcing its position as a long-term player rather than a fast-growth challenger. The consistency of its recognition points to a platform that’s evolving alongside its customers, not chasing trends one feature at a time.

As marketing teams continue to navigate tighter budgets, higher expectations, and growing complexity, platforms that genuinely reduce friction—not just visualize it—are likely to define the next phase of work management.

For monday.com, Gartner’s 2025 reports serve as validation of a clear bet: that the future belongs to platforms that don’t just organize work, but actively help teams get it done.

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