monday.com Takes Bold AI Leap with Magic, Vibe, and Sidekick to Power Work Execution

monday.com is rewriting the rules of work software. The company today announced three new AI-powered capabilities—monday magic, monday vibe, and monday sidekick—marking a pivotal shift from work management to work execution.

These new features bring monday.com closer to its goal of delivering AI for all, enabling technical and non-technical teams alike to build, automate, and execute tasks at scale—without writing a single line of code.

“We’re not just building AI—we’re rethinking how software is built and used,” said Daniel Lereya, Chief Product and Technology Officer at monday.com. “This is about moving work forward faster, with less effort, and with tools that actually adapt to you.”

Breaking Down the AI-Powered Trio

1. monday magic
Think of this as a prompt-to-platform engine. Just describe your workflow or problem in plain English, and monday magic automatically creates a full-featured board or workflow based on best practices—no setup, no guesswork. This dramatically reduces ramp-up time and democratizes solution-building across departments.

2. monday vibe
An AI-enhanced, no-code builder that enables teams to create secure, scalable internal apps—from HR onboarding tools to inventory dashboards. Designed to meet enterprise-grade security standards, monday vibe allows users to publish apps internally or to the monday.com marketplace—all without developers.

3. monday sidekick
Your personal, AI-powered teammate. Sidekick is a context-aware digital assistant that understands your role, your tasks, and your company workflows. It proactively suggests actions, automates tasks, and even completes work—like organizing contracts or booking venues—on your behalf.

Together, these tools mark a turning point in monday.com’s evolution—from flexible project management to intelligent execution that anticipates needs and acts autonomously.

A Platform That Builds Itself

This is more than feature creep. With magic and vibe, monday.com shifts from configuration to creation. Instead of users building the platform, the platform builds itself—instantly generating tailored tools and workflows from a single prompt.

It’s the kind of automation that once required engineers, consultants, and weeks of iteration—now done in seconds by AI.

For companies of all sizes, this means less complexity, fewer bottlenecks, and more output per dollar spent.

26 Million AI Actions and Counting

Since launching its AI strategy, monday.com has seen over 150% quarter-over-quarter AI adoption growth, with more than 26 million AI-powered actions executed on the platform as of Q1.

Its ~245,000 customers, the majority of whom are non-technical, are leveraging these tools across all product lines—including monday work management, monday CRM, monday dev, and monday service.

AI for the Masses—Not Just the Technically Elite

monday.com’s new capabilities aim to democratize automation and custom tool-building. Where other enterprise platforms often gatekeep powerful features behind dev resources, monday.com is putting AI-driven creation and execution directly in the hands of marketers, salespeople, support reps, and operations pros.

For SMBs, that means competing with enterprise efficiency—without hiring more people. For enterprises, it’s about scaling impact without ballooning costs.

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