Ventura Growth, a Certified Service Partner of The Trade Desk, has rebranded as Mogl and launched three new business units aimed at tackling data fragmentation, retail media complexity, and international expansion.

Founded in 2022, the company has built its reputation helping independent agencies and growth brands access programmatic tools and training on The Trade Desk’s platform. With over 500 advertisers supported, Mogl’s shift signals broader ambitions.

The new divisions include:

• Mogl Data – a practice dedicated to modern marketing infrastructure, offering cloud architecture support, identity resolution, and real-time reporting across Snowflake, CDPs, and other platforms.

• Mogl Retail – services for brands navigating retail media networks, now the third-largest digital ad channel, with a focus on budget efficiency and cross-retailer performance.

• Mogl UK – a London-based arm providing localized access and support for European clients.

Mogl Growth, the company’s flagship programmatic media service, remains one of the largest partners in The Trade Desk’s Certified Service Partner program.

“Our goal isn’t just platform access—it’s helping marketers move faster, think smarter, and create more value,” said Marty Skotnicki, President and co-founder of Mogl.

Industry partners echoed the move. “Mogl has been instrumental in the rapid growth of our Certified Service Partner program,” said Matt Fogarty, GM of Channel Partnerships at The Trade Desk.

The rebrand positions Mogl as a scale-ready partner for independent agencies and challenger brands seeking more control over their advertising and data strategies.

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