Mobi IDS: Transforming Travel with Intent-Driven AI Search | Mobi.ai | Martech Edge | Best News on Marketing and Technology
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Mobi IDS: Transforming Travel with Intent-Driven AI Search | Mobi.ai

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Mobi IDS: Transforming Travel with Intent-Driven AI Search | Mobi.ai

Mobi IDS: Transforming Travel with Intent-Driven AI Search | Mobi.ai

Business Wire

Published on : Sep 6, 2024

Tour operations and hospitality companies that embrace human collaborative AI have the opportunity to gain a competitive edge in a $4.7T industry

  • Mobi.ai, a human collaborative AI company, has introduced Mobi Intent Driven Search (IDS), a groundbreaking search and discovery technology for the travel industry.
  • Mobi IDS integrates natural language search with generative AI, a proprietary content store of over 40 million enriched points of interest, and advanced AI capabilities to offer personalized travel recommendations.
  • The technology is designed to transform how travel, tourism, and hospitality companies interact with customers by delivering tailored experiences.
  1. Impact of AI on the Travel Industry

    • AI is revolutionizing the travel industry, changing the way companies engage with customers.
    • A McKinsey and Skift Research report highlights that companies leveraging advanced technology could see a 15-25% improvement in earnings.
  2. Features of Mobi IDS

    • Natural Language Search: Utilizes large language models (LLMs) like ChatGPT to understand customer travel intents and provide relevant suggestions.
    • Multimodal Approach: Combines Mobi's proprietary content with planning and optimization AI to offer fast, accurate recommendations.
    • Real-Time Data Integration: Aggregates and structures data from various sources to deliver up-to-date information on dining, transportation, attractions, and more.
  3. Benefits of Personalization

    • Mobi IDS enables personalized queries, allowing customers to express their preferences and behaviors.
    • This data helps brands enhance communication and marketing strategies.
    • Integrations with loyalty systems and booking engines drive engagement and boost revenue.
  4. Enhanced Customer Experience

    • According to Harriet Brown, VP of Product, Mobi IDS listens to customer intentions to provide personalized destination and activity recommendations.
    • This approach fosters deep personalization, delighting customers and building emotional loyalty.
  5. Easy Implementation and Integration

    • Mobi IDS can be implemented in as little as six weeks, with further custom enrichment completed within two months.
    • Features a flexible data pipeline that handles structured and unstructured data and adapts to any business logic or customer rules.
    • A ready-made testing environment ensures a smooth transition from implementation to value realization.
  • Mobi IDS is set to redefine travel experiences by offering a highly personalized and intent-driven search solution that aligns with customer preferences.
  • The product will be showcased at several upcoming events, providing an opportunity for companies to explore its capabilities and benefits firsthand.