MJH Life Sciences Acquires NewBeauty to Expand Aesthetics Portfolio | Martech Edge | Best News on Marketing and Technology
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MJH Life Sciences Acquires NewBeauty to Expand Aesthetics Portfolio

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MJH Life Sciences Acquires NewBeauty to Expand Aesthetics Portfolio

MJH Life Sciences Acquires NewBeauty to Expand Aesthetics Portfolio

GlobeNewswire

Published on : May 8, 2025

MJH Life Sciences®, North America's largest privately held, independent full-service medical media company, has announced its acquisition of NewBeauty®, the premier beauty and wellness media brand previously owned by SANDOW Media. This strategic move brings together MJH’s clinical authority and NewBeauty’s consumer influence, redefining the future of aesthetics, wellness, and health communication.

Highlights of the Acquisition

  • NewBeauty: A Trusted Authority in Beauty and Wellness

    • Established in 2005, NewBeauty offers expertly curated content across print, digital, and experiential channels.

    • The brand is renowned for TestTube® and BeautyPass®, immersive programs engaging beauty-conscious consumers.

    • Collaborates closely with certified dermatologists, plastic surgeons, and dentists to deliver credible, expert-driven content.

  • Strategic Synergy Between Clinical Expertise and Consumer Media

    • MJH’s healthcare communication capabilities strengthen NewBeauty’s editorial integrity and scientific insight.

    • Enhances the credibility of beauty content by aligning it with medically reviewed and clinically supported information.

    • Combines inspiration and information, offering a complete 360-degree perspective on beauty, skincare, and wellness trends.

  • Expanding Reach and Engagement Opportunities

    • Opens up new avenues for digital, experiential, and professional education initiatives.

    • Brands gain access to a broader and more diverse audience—ranging from healthcare professionals to beauty consumers.

    • Creates cross-platform opportunities that integrate NewBeauty’s lifestyle content with MJH’s specialty medical verticals.

  • Aligned with MJH’s Growth and Vision

    • Supports MJH’s mission to deliver specialized, high-impact media across multiple sectors.

    • Strengthens MJH’s positioning in the aesthetics and wellness landscape.

    • Backed by strategic support from BDT & MSD Partners, reinforcing long-term investment in innovation and expansion.

The acquisition of NewBeauty® by MJH Life Sciences® represents more than a portfolio expansion—it is a transformative step toward integrating medical accuracy with consumer beauty aspirations. With both companies bringing unique strengths to the table, this partnership is set to reshape how information and influence converge in the evolving world of health, aesthetics, and wellness.