The AI-powered Dynamic Flooring from Mile has proven to improve the efficiency of the Prebid auctions while increasing Prebid RPMs on average by 20%

Mile, a leading sell-side advertising technology company, is revolutionizing how publishers monetize their ad inventory with the launch of its AI-Powered Dynamic Flooring solution. Designed specifically for global publishers, this cutting-edge technology leverages machine learning to automate floor pricing within the Prebid stack, optimizing yield and ensuring better fill rates.

1. Overview of AI-Powered Dynamic Flooring:
• Technology Integration: The solution integrates seamlessly with the Prebid stack to automate floor pricing.
• Machine Learning Application: Utilizes machine learning to analyze historical buying patterns and inventory performance, applying price floors in real time.
2. Optimization and Real-Time Adjustments:
• Data Analysis: The model evaluates site-specific data such as audience, geo, ad unit, device, and browser to determine the value of an impression.
• Continuous Refinement: Once live, the module continuously refines itself, adjusting floors based on bid performance within a four-minute window.
• Performance Monitoring: Constant monitoring ensures a balance between revenue uplift and bidding activity.
3. Impact and Results:
• Revenue Increase: Early adopters have experienced a ~21% increase in Prebid RPM and a ~17% increase in Prebid CPM.
• Case Study: A leading publisher saw their Prebid revenue jump from 10% to 21% in just six weeks.
4. Comparison with Unified Pricing Rules (UPR):
• Efficiency in Bid Requests: Using Prebid to pass floor values is more efficient than UPR in Google Ad Manager (GAM).
• Alignment with Bidders: This method ensures better alignment between inventory value and bidder expectations, leading to optimized campaign targeting and improved revenue outcomes.
5. Advantages for Publishers:
• Revenue Optimization: Ensures the highest bids and better control over inventory and pricing.
• Enhanced Control: Provides publishers with greater control over their ad inventory and pricing strategies.
• Strategic Implementation: Helps publishers maximize revenue from partners connected via Prebid.

Mile's AI-Powered Dynamic Flooring technology represents a significant advancement in the digital advertising landscape, offering publishers a powerful tool to optimize their ad revenue. By leveraging machine learning to automate floor pricing in real time, publishers can ensure better fill rates and increased revenue. This innovative solution not only enhances efficiency but also provides strategic advantages in inventory management and pricing control, making it an essential tool for publishers aiming to maximize their ad revenue.