MikMak, the global eCommerce enablement and analytics leader, is rewriting the future of digital commerce with MikMak 3.0—a major upgrade featuring MCP-powered and AI-driven enhancements designed to unify human and agent-driven shopping experiences. The launch introduces conversational insights, a first-of-its-kind feature that lets marketers interact with commerce data through natural language queries.

This evolution positions MikMak as the single source of truth for how people and intelligent systems shop across channels—an increasingly vital capability as brands face a dual audience of human consumers and AI agents shaping purchase decisions.

A New Standard for Intelligent, Agentic Commerce

At the core of MikMak 3.0 is the Model Context Protocol (MCP), a breakthrough framework that allows AI systems and commerce platforms to communicate using a shared language. By standardizing this interaction, MikMak gives brands direct access to agentic commerce—where AI doesn’t just analyze data but acts on it in real time.

MikMak’s enterprise-grade Commerce and Insights APIs already provide over 8,000 retailers with granular data on shopper behavior, pricing, and product availability. MCP turns that infrastructure into an AI-ready foundation, enabling faster optimization, safe experimentation, and full data governance. Brands can now innovate confidently, accelerate attribution, and link every digital touchpoint to measurable business outcomes.

“Today’s most successful brands are the ones turning data into action at the speed of their consumers,” said Rachel Tipograph, Founder and CEO of MikMak. “With these advancements, MikMak transforms commerce data into instant intelligence, helping brands connect insights directly to sales outcomes. This is the next chapter of profitable growth.”

Conversational Insights: Turning Data into Dialogue

Modern marketers drown in dashboards but starve for insight. MikMak’s new conversational insights change that by allowing users to query performance data naturally—asking questions like, “What’s driving growth?” or “Where should we invest next quarter?”

The system instantly generates contextual, narrative-based responses, blending visual analytics with actionable recommendations. This dramatically reduces time-to-insight and gives marketers a faster, clearer path from data to decision.

Powered by over 11 years of commerce data, conversational insights turn MikMak from an analytics platform into a real-time growth partner for global brands.

Smarter Commerce, Seamless Experiences

MikMak 3.0 also introduces upgrades to its Commerce Bundles and Creative MAX Templates, both designed to streamline the path from inspiration to purchase.

• Commerce Bundles: Enable one-click, multi-product shopping experiences that reflect real-world buying behavior, boosting average order value and retailer collaboration.

• Creative MAX Templates: Merge immersive brand storytelling with instant “Where to Buy” overlays, letting audiences engage and convert directly within media environments.

Building on a Year of Rapid Innovation

In 2025, MikMak expanded its AI-driven ecosystem with the Insights API, Headless Commerce API, and new integrations with Pinterest and AccelPay, solidifying its role as the backbone of omnichannel shoppability.

Looking ahead to 2026, MikMak plans to extend its AI-powered operating system to learn from every commerce interaction, strengthen omnichannel attribution, and expand global data partnerships—bridging the gap between marketing influence and measurable sales impact.

With MikMak 3.0, the company isn’t just enhancing eCommerce analytics—it’s redefining the future of intelligent commerce, where AI and human insight converge to drive sustainable, profitable growth.

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