Seasoned ad tech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion.

Nativo, a platform that empowers brands to engage and influence their audiences through content, has announced the appointment of Michael Lehman as its new President. This strategic leadership addition aims to drive Nativo's growth in key areas such as programmatic direct deals, open exchange revenue, and international expansion.

• Michael Lehman's Expertise:

  • Lehman brings extensive experience in the ad tech industry, particularly in supply, demand-side platforms (DSPs), and exchange dynamics.
  • His expertise is expected to significantly contribute to Nativo's next growth phase by enhancing the company's capabilities in the rapidly evolving ad tech landscape.

• Lehman's Track Record at TripleLift:

  • Lehman played a crucial role at TripleLift, where he helped scale the company’s revenue significantly from its early Series A funding stage to its acquisition by Vista Equity Partners for $1.4 billion in 2021.
  • He managed a global team of over 100 members, demonstrating strong leadership and deep knowledge in revenue generation and supply chain management within ad tech.

• Previous Roles:

  • Before TripleLift, Lehman spent over four years at The Rubicon Project in senior publisher development roles, further solidifying his expertise in the ad tech sector.

• Nativo’s Market Position:

  • Nativo stands out in the ad tech space by using patented technology to automate the distribution of content as non-interruptive ad units, a unique positioning that Lehman believes is increasingly critical.
  • Lehman’s vision for Nativo includes expanding its mid-funnel ad tech capabilities and exploring new innovations in commerce media and other adjacent areas.

• Cultural Fit and Team Dynamics:

  • Lehman expressed admiration for Nativo’s culture and team, highlighting the synergy between his professional goals and the company’s values.
    
    

Michael Lehman's appointment as President is a strategic move by Nativo to leverage his vast experience and leadership in ad tech. His background in scaling revenue and fostering innovation positions him well to drive Nativo's growth in new and existing markets. Lehman’s alignment with Nativo's culture and his commitment to building future-focused ad tech solutions signal a promising new chapter for the company.