MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization

Global advertising platform MGID has unveiled MGID+, an integrated solution tailored for premium publishers navigating the evolving landscape of the open web. MGID+ combines tools for monetization, audience acquisition, and engagement into a single suite, enhanced by real-time data on advertising, website, and content performance.

1. Challenges Addressed by MGID+:

   • Revenue Sustainability: Publishers often struggle to maintain consistent ad revenue amidst increasing competition and evolving regulations. MGID+ offers the ‘Campaign Studio’ tool, enabling publishers to launch direct native campaigns without intermediaries, and ‘Contextual Intelligence’ for effective cookieless targeting while preserving data exclusivity.
   • Audience Acquisition: The platform helps publishers discover and attract new, engaged readers through content syndication and external audience exchange. It includes a content promotion platform and provides Core Web Vital and SEO recommendations to enhance webpage performance and drive traffic.
   • Audience Engagement: MGID+ boosts reader retention with personalized content recommendations and push notifications through the ‘Audience Hub’. The ‘Analytics Hub’ provides a comprehensive view of backend operations, allowing publishers to track and analyze content performance for informed decision-making.

2. Features of MGID+:

   • Sustaining Revenue:
     • Campaign Studio: Direct native campaign management for greater control and revenue retention.
     • Contextual Intelligence: Cookieless targeting with full data control.
   • Acquiring Audiences:
     • Content Syndication & Promotion: Expand reach and minimize reliance on social platforms.
     • Technical Optimization: Core Web Vital and SEO enhancements.
   • Engaging Readers:
     • Personalized Recommendations: Keep audiences engaged with tailored content.
     • Push Notifications: Drive return visits with personalized alerts.
     • Analytics Hub: Monitor and analyze content performance for strategic insights.

3. Statements from Leadership:

   • Sergii Denysenko, CEO of MGID: Expressed pride in developing MGID+ through collaboration with publishers, highlighting its effectiveness in addressing core challenges and benefiting advertisers with high-quality audience access and advanced brand safety.

MGID+ represents a significant advancement for publishers seeking to enhance revenue, acquire new audiences, and engage readers effectively. By offering a comprehensive suite of tools and real-time data insights, MGID+ is set to address key publishing challenges and deliver value to publishers, advertisers, and readers alike.