Meyocks, a long-established branding and marketing agency, is expanding its footprint with the launch of Meyocks Research + Insights, a dedicated market research firm built to deliver fast, accessible, and highly actionable intelligence for businesses of every size. The move signals Meyocks’ deeper push into data-driven strategy at a moment when organizations across industries are racing to make smarter decisions with fewer resources.

For more than four decades, Meyocks has supported clients with creative strategy and marketplace execution. Now, with Research + Insights, the agency is amplifying that foundation. According to Kelly Ferguson, president and CEO, the new firm builds on years of strategic expertise to offer research that stays rooted in real-world application. She emphasized that the goal is simple: uncover reliable insights that brands can use to drive measurable growth.

While many research agencies lean into complexity, Meyocks Research + Insights focuses on clarity. The team aims to translate data into strategic direction without the usual layers of confusing terminology or dense reporting. This emphasis on accessibility comes at a time when marketers increasingly expect research partners to deliver quick, digestible insights rather than lengthy academic-style analysis.

Beth Ann Boyd, vice president of digital delivery, noted that the firm’s method for working with brands sets it apart. Rather than positioning research as a standalone exercise, the team integrates findings with brand strategy from the outset. The result is a more intuitive, faster path to the insights that matter most. She added that the team’s marketing background strengthens their ability to highlight insights that can truly shape decisions.

Meyocks Research + Insights is jointly led by Boyd and senior market research strategist Whitney Hayes, Ph.D. Backed by researchers, analysts, and data scientists, the group supports organizations through a range of services built to match varying needs—from quick-turn studies to fully customized research.

One highlight of the new firm is its Rapid Research suite. These pre-packaged surveys deliver insights in two to three weeks at a starting cost of $6,000, making them more attainable for brands with limited budgets. The catalog includes Brand Category + Health Studies, Customer Studies, Creative Testing, and Package Design evaluations. This off-the-shelf approach aligns with a broader industry trend toward modular research solutions that cut both time and cost without sacrificing quality.

For companies with more specialized questions, the Custom Research offering provides tailored studies in areas such as consumer behavior, brand health, marketing effectiveness, product and package development, and employer branding. Each engagement integrates strategic interpretation, ensuring that findings move beyond data into clear direction.

This launch also aligns with Meyocks’ purpose-driven ethos, summarized by the agency’s guiding belief that “giving a damn changes everything.” Research + Insights keeps that philosophy at the center, positioning insight as a catalyst for meaningful opportunity.

As data continues to shape every corner of marketing, Meyocks’ move reflects a broader shift in the industry. Brands want research that’s faster, cleaner, and more grounded in strategy. Meyocks Research + Insights enters the market ready to meet that demand with offerings that aim to simplify complexity without dulling the impact.

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