MessageGears, the leading data activation and engagement platform for enterprise brands, has announced a robust suite of updates designed to streamline marketing operations and improve campaign personalization at scale. The new capabilities address key enterprise needs, including smarter audience segmentation, enhanced workflow visibility, dynamic content control, and heightened data security.

Updates and Features:

• Smarter, Faster Segmentation:

  • Updated interface provides a clearer view of audience segments, associated campaigns, and destinations.

  • A new "mini map" and improved zoom features simplify navigation through large, complex audience logic.

  • Enhanced drag-and-drop tools enable marketers to build and update segments—without writing SQL.

• Streamlined Campaign Workflow:

  • A redesigned campaign builder uses a “who, what, when” structure for quicker, more intuitive setup.

  • Integrated channel/template selection within workflow creation.

  • A campaign launch schedule displays the next 10 scheduled sends for real-time clarity.

  • Marketers can now add custom metadata to campaign events—boosting transparency, flexibility, and troubleshooting.

• Advanced Personalization:

  • New FreeMarker macros enable quick content personalization across large recipient lists.

  • Marketers can efficiently tailor content for individual recipients with ease.

• Secure Data Preview Access:

  • A new user role ensures PII protection while still allowing full access to targeting attributes.

  • Marketers can activate campaigns using sensitive data without exposing identities, enhancing both security and compliance.

Executive Insight:

“Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when, and how they use that 
customer data to build successful campaigns,” said Craig Pohan, Chief Technology Officer at MessageGears.

“These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging — fast.”

Trusted by Leading Brands:

MessageGears continues to empower top-tier brands such as Expedia, Chewy, and Vimeo by enabling them to deeply understand and engage customers across the buyer journey with
real-time data activation.

With its latest platform enhancements, MessageGears reinforces its leadership in enterprise-grade data-driven marketing. By simplifying complex segmentation, improving workflow visibility, and enabling secure personalization, MessageGears is helping brands unlock the full power of their data to create more meaningful and effective customer experiences.