Channel integration and reverse ETL ensure increased agility, cost effectiveness and real-time insights for enterprise brands

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced enhanced interoperability and capabilities for its flagship customer engagement platform. With over 250 channel activation endpoints, including advertising networks, eCommerce, media, and streaming, large enterprises can now activate and unify customer data for dynamic engagement across multiple touchpoints in real time.

• Enhanced Interoperability and Capabilities

  • Channel Activation Endpoints
    • Over 250 endpoints across advertising networks, eCommerce, media, streaming, and more
  • CEO Insight
    • Roger Barnette, CEO of MessageGears
      • Emphasized the need for brands to utilize internal data clouds for real-time customer experiences across various channels
      • Highlighted efficiency gains from real-time data utilization

• Key Features and Benefits

  • AI-Powered Segmentation
    • Use real-time customer event behavior to create predictive segments
    • Automate interactions, such as paid ads or emails, to increase lifetime value and RoaS
  • Data Exploration and Visualization
    • Explore relevant data from a brand's data cloud, data lake, or data warehouse
  • Reverse ETL
    • Native connection to the cloud data warehouse provides immediate access to actionable data across the organization
  • Predictive Segmentation
    • Leverage data-driven intelligence to segment customers and build audiences automatically
  • Cross-Channel Customer Engagement
    • Integrate third-party endpoints with native email, SMS, and mobile channels
    • Execute personalized, consistent, and impactful campaigns

• Operational and Efficiency Benefits

  • Cost and Efficiency Gains
    • Sync customer data directly from internal data clouds to owned and third-party channels
    • Avoid passing through packaged SaaS solutions, reducing maintenance of complex data pipelines and data silos
    • Alleviate operational overhead and support business goals more effectively

• Case Studies and Enterprise Use

  • GoDaddy, Chewy, and Indeed
    • Enhanced customer engagement by unifying owned channels such as email with push notifications
    • Leveraged MessageGears for segmentation, targeting, and data delivery to push providers for execution
    • Achieved significant process streamlining, including saving a full-time equivalent (FTE) position previously dedicated to file transfer, monitoring, and data error checking

MessageGears' enhanced interoperability and capabilities for its customer engagement platform represent a significant advancement for enterprise brands. By providing over 250 channel activation endpoints and leveraging real-time data, MessageGears empowers marketers to deliver relevant, personalized customer experiences efficiently. As illustrated by the successes of enterprises like GoDaddy, Chewy, and Indeed, these innovations streamline processes and drive substantial operational efficiencies.