Merlot Marketing (Merlot), a creative agency dedicated to impactful storytelling, has been appointed as the Agency of Record for CAHP Credit Union, a trusted financial services provider serving California peace officers and their families. Merlot will spearhead creative and social media strategies, delivering branding, messaging, and design support across print, digital, direct mail, and email campaigns.

Supporting CAHP Credit Union’s Mission to Empower Officers and Families

Founded by California Highway Patrol officers, CAHP Credit Union offers a comprehensive range of financial services including home, auto, and personal loans, investment and wealth management solutions, and financial education resources. Tools such as Zelle® and Money Market accounts enable members to confidently manage their finances.

Jill Alves, VP of Account Management at CAHP Credit Union, stated:

“Our mission at CAHP Credit Union is to provide officers and their families with the financial resources they need to succeed, and we're grateful for Merlot's support in amplifying our message and showcasing our full-service offerings as we continue to build on this momentum.”

Merlot Marketing: Elevating the Brand with Purpose and Impact

Debi Hammond, CEO and Founder of Merlot Marketing, added:

“CAHP Credit Union's dedication to its members, officers and their families is truly inspiring. Their mission aligns with our agency's values, and we're honored to help elevate their brand and expand their impact.”

Merlot’s partnership began with key projects including the launch of Zelle®, wildfire assistance materials, and efforts to raise awareness about the credit union’s Money Market account. Moving forward, Merlot will lead the development of CAHP Credit Union’s social media presence to increase brand awareness and strengthen member engagement.

Merlot Marketing

Merlot Marketing is a full-service agency specializing in creative strategies, digital marketing, and brand storytelling designed to deliver measurable impact and meaningful connections.

CAHP Credit Union

CAHP Credit Union is a full-service financial cooperative committed to supporting California peace officers and their families with personalized financial products and educational resources to enhance their financial wellbeing.