Expansion to Latin America enables new global partnerships with leading brands

Merkle, the technology-enabled CXM leader under dentsu, announces its strategic expansion in Latin America, underscoring the region's commitment to enhancing customer experiences. Led by industry veterans, Merkle aims to revolutionize CX strategies for brands in Latin America, aligning with evolving consumer demands and technological advancements.

1. Merkle's Vision for Latin America:

   • Emphasizes Merkle's mission to drive experience transformation and foster business growth through data-driven CXM solutions.
   • Highlights Latin American companies' recognition of the pivotal role of CXM initiatives in meeting evolving customer expectations.

2. Key Leaders Driving Expansion:

   • Profiles Juan Camilo Suarez, John Camilo Velásquez, and Cristian Figoli, pivotal figures spearheading Merkle's operations in Latin America.
   • Illustrates their expertise and commitment to delivering integrated experience, engagement, technology, and solutions for brands facing complex challenges.

3. Industry Endorsement and Leadership Support:

   • Quotes Juan Pedro McCormack, CEO of dentsu Latin America, affirming Merkle's expanded presence as a catalyst for experience-led business transformation.
   • Highlights Merkle's alignment with dentsu's growth trajectory in Latin America and its recent successes, including the acquisition of major brands like Pernod Ricard and Alsea.

4. Strategic Objectives and Growth Projections:

   • Outlines Merkle's ambitious growth targets, aiming for a 15-20 percent increase in business by the end of 2024.
   • Pete Stein, Global President of Merkle, underscores the market significance of prioritizing experience excellence and deepening customer relationships in the next decade.

Merkle's strategic expansion in Latin America signals a pivotal moment in the region's CXM landscape, as brands increasingly prioritize customer-centric strategies for sustained growth. With its unrivaled expertise and innovative solutions, Merkle is poised to drive transformative experiences, propel business success, and elevate brand equity across Latin America.