customer experience management technology
Published on : Mar 27, 2024
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV. Merkle is a global platinum Adobe partner that helps global brands unlock the power of the full Adobe tech stacks to explore and enhance the customer experience.
As an Adobe Summit diamond sponsor, Merkle will host two sessions that showcase key components of customer experience innovation:
With the deprecation of third-party cookies, identity is more important than ever. Merkle's identity resolution tool, Merkury, enables the Adobe Experience Platform (AEP) to excel. Merkury is the first identity partner integrated with AEP. With Merkury, Adobe customers have the ability to standardize and unify customer profile data to the Merkury person ID to create a single view of the customer across all data sources. Enhanced customer profiles with Merkury's extensive US consumer data offers improved insights, relevance, and expanded reach to customers and prospects. This further expands Merkle's strong partnership with Adobe, which includes recognition as an industry leader in Adobe Services.
"As a sponsor at this year's Adobe Summit, we look forward to showcasing the work we're doing with Kellanova to customize and implement Adobe's innovative technology solutions," said Roxanne Paulus, global Adobe practice lead at Merkle. "We have been working closely with Adobe for many years and recently received specialization as an Adobe Experience Manager Run and Operate partner and a Real-Time Customer Data Platform (RT-CDP) partner. The integration of Merkury with AEP and the addition of new specializations bring new depth to what Merkle and Adobe can achieve together for brands."