Meltwater and Blackbird.AI Partner to Combat Misinformation and Disinformation | Martech Edge | Best News on Marketing and Technology
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Meltwater and Blackbird.AI Partner to Combat Misinformation and Disinformation

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Meltwater and Blackbird.AI Partner to Combat Misinformation and Disinformation

Meltwater and Blackbird.AI Partner to Combat Misinformation and Disinformation

GlobeNewswire

Published on : Jul 23, 2024

Meltwater, a leading global provider of media, social, and consumer intelligence, has announced a strategic partnership with Blackbird.AI, a pioneer in AI-driven narrative and risk intelligence. This collaboration aims to address the growing threat of misinformation and disinformation that jeopardizes brand reputation and financial stability.

Strategic Partnership Overview

  • Objective: The partnership seeks to protect customers from harmful misinformation and disinformation, which the World Economic Forum identifies as a major global risk.
  • Combined Solutions: By integrating Meltwater’s AI-powered media and social intelligence with Blackbird.AI’s narrative intelligence platform, the partnership offers a robust solution for managing and mitigating the impact of harmful narratives.

Key Features and Benefits

  • Enhanced Risk Management:

    • Meltwater’s Solutions: Provides comprehensive media and social intelligence to monitor and analyze data from various sources.
    • Blackbird.AI’s Platform: Offers real-time insights into narratives across news, social media, and the dark web, revealing hidden risk signals like bot manipulation and underlying influences.
  • Improved Decision-Making: The partnership enables better executive-level decisions through actionable data and insights, helping customers proactively address and counteract harmful narrative attacks.

Executive Insights

  • Doug Balut, Senior Vice President of Global Alliances and Partnerships at Meltwater: Emphasized the significance of the partnership in enhancing the ability to combat narrative attacks and protect brand reputation, reducing both financial and operational risks.
  • Wasim Khaled, CEO and Co-founder of Blackbird.AI: Highlighted the critical nature of early knowledge about narrative attacks for informing stakeholders and reducing brand and financial risk. The partnership expands Blackbird.AI’s capacity to safeguard customers using their Constellation Narrative Intelligence Platform and new products like Narrative Feed and Compass.

Partnership Integration

  • Meltwater Partner Program: Blackbird.AI has joined Meltwater’s Partner Program, gaining access to a wide range of programs and opportunities. This inclusion provides access to innovative technologies and exclusive co-marketing initiatives, aiming to amplify brand presence and drive revenue growth.

The new partnership between Meltwater and Blackbird.AI represents a significant advancement in the fight against misinformation and disinformation. By leveraging both companies’ strengths, the collaboration offers a powerful solution for managing narrative risks and enhancing brand protection.