Mediaocean, a leading provider of omnichannel advertising solutions, has announced the launch of its Certified Service Partner (CSP) program. This initiative aims to empower participants with advanced ad tech solutions like Flashtalking and Protected by Mediaocean for ad serving, creative optimization, fraud detection, brand safety, and paid social optimization.

1. Key Features of the CSP Program:

• Integration of Flashtalking and Protected by Mediaocean solutions.
• Focus areas: ad serving, creative and paid social optimization, fraud detection, and brand safety.
• Designed to enhance omnichannel advertising strategies.

2. Strategic Partnerships with Interpublic, Omnicom, and WPP:

• These agencies are the first partners of the CSP program.
• They continue leveraging Mediaocean’s Prisma platform for omnichannel planning, buying, and billing.
• Each agency will acquire a minority stake in Mediaocean, strengthening their collaboration.

3. CEO's Vision for the CSP Program:

• Bill Wise, Co-Founder and CEO, highlights the program's potential to:
  • Deepen adoption of Mediaocean’s ad tech solutions.
  • Enable investments in AI innovations and acquisitions for complementary solutions.
• He views this initiative as a step toward simplifying the complex advertising ecosystem.

4. Acquisition Plans with Innovid:

• Mediaocean plans to merge Innovid with Flashtalking to create a global independent ad tech platform.
• Until the acquisition is finalized, both entities will operate independently.

5. Expansion Opportunities for CSP:

• The program and investment opportunities may extend to other agencies.
• Michael Kassan’s 3C Ventures played an advisory role in structuring the program.

Mediaocean’s CSP program marks a transformative step in the omnichannel advertising landscape. With strategic partnerships, planned acquisitions, and a focus on innovation, the company aims to empower marketers and agencies to navigate the evolving ecosystem effectively.