Mediaocean, the mission-critical platform for omnichannel advertising, announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok.

Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns on the leading global social and mobile platforms. The deeper connection with Google will unlock the full potential of dynamic creative optimization and enable robust campaign management including the ability to:

• Extend brand and performance campaigns to Google as part of the omnichannel media mix
• Automate data feed information such as product pricing, availability, and event line-ups directly into creative content
• Utilize scaled creative and quick iterative versioning across personalized messaging and formats
• Work within an enhanced, simplified workflow across all steps of ad building, campaign activation, measurement, and optimization

Mediaocean’s Mid-Year Advertising Outlook Report revealed the impact of generative AI, social video and creative testing. The partnership with Google for Flashtalking Social Ads Manager builds on these trends and enables marketers to capitalize on emerging opportunities to reach consumers.

"We are thrilled to work more closely with Google and give Flashtalking customers a centralized place to reach new audiences, tapping into absolutely massive scale," said Ben Kartzman, Chief Operating Officer of Mediaocean. "This integration will provide an opportunity for brands to activate on Google within the Flashtalking Social Ads Manager and drive outcomes that grow their businesses."

The announcement follows a number of notable accolades for Mediaocean. The company was named a leader in the 2023 SPARK Matrix for AdTech Platforms and one of the top ten 2023 Ad Age Best Places to Work. Additionally, Flashtalking recently received additional accreditations from the MRC and was named a finalist for the 2023 I-COM Data Creativity Awards.