MCI USA is giving its Jade AI agent a voice—literally. The company today announced that Jade, its AI-powered event support assistant, now offers voice interaction within OneSystem Plus, MCI USA’s flagship registration and housing management platform.

For event organizers drowning in logistics, exhibitors chasing leads, and attendees just trying to find the right session, the update promises fewer headaches. Jade’s voice functionality lets users simply ask their questions—“What’s my balance due?” or “Can you resend my confirmation?”—and get instant answers in any of 57 languages. More complex issues still escalate to human agents, but for routine inquiries, Jade is now a 24/7 multilingual concierge.

Jeff Moore, MCI USA’s VP of technology and innovation, pitched it this way: “Jade Voice is one more way we’re removing friction from the housing, registration, and lead collection process.” Translation: Fewer jammed call centers, less inbox overload, and faster resolutions for users.

Why It Matters

The event tech market is getting increasingly crowded with AI-driven assistants, from Cvent’s AI tools to Hopin’s integrations. By layering voice on top of chat and email, Jade positions itself as a more complete contact center solution—especially important in a post-pandemic landscape where hybrid and international events demand round-the-clock, multilingual support.

MCI USA isn’t just relying on voice gimmicks. Launched in 2024, Jade already powers predictive analytics, session recommendations, exhibitor matchmaking, AI content creation, and lead tracking throughout the event lifecycle. In short, it’s not just helping registrants check their balance—it’s designed to keep organizers, sponsors, and attendees engaged well past the check-in desk.

If the AI arms race in martech has taught us anything, it’s that speed and scale matter. A human agent can answer one person at a time. Jade can talk to thousands, in 57 languages, at 3 a.m.—and still escalate the tough stuff when needed. For event organizers facing thinner margins and higher attendee expectations, that may be the killer feature.

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