Small businesses rarely get the kind of enterprise-grade tools that Fortune 500 companies take for granted. CRMs are either too expensive, too complex, or too fragmented, while customer calls still vanish into voicemail black holes after hours.

Max Pull Marketing, a digital marketing agency based in New York, thinks it’s found the solution. The company just launched Magnet Suite CRM and Magnet Caller, a pair of AI-powered tools designed to centralize business operations, automate workflows, and give small and mid-sized businesses (SMBs) a fighting chance against better-funded rivals.

Breaking Down the Tools

• Magnet Suite CRM: Think of it as a Swiss Army knife for SMB operations. It manages workflows, payments, forms, analytics, lead tracking, follow-ups, and customer records—all in one dashboard. Businesses can send invoices, link payments to profiles, and keep tabs on customer activity without juggling half a dozen disconnected apps.

• Magnet Caller: An always-on AI assistant that handles inbound calls, schedules appointments, and captures leads even after hours. No more “sorry we missed your call”—Magnet Caller makes sure businesses stay responsive 24/7.

Together, the two tools aim to plug critical gaps: lost leads, missed calls, and scattered data. For SMBs already stretched thin, the pitch is straightforward—enterprise-level capabilities at small-business prices.

Why It Matters

In today’s digital economy, customer expectations don’t care about company size. A missed call or delayed follow-up can mean losing a customer to a competitor. Enterprise firms solve this with expensive platforms like Salesforce, HubSpot, or Zendesk. SMBs, meanwhile, are often left piecing together spreadsheets, Gmail, and Post-it notes.

By packaging AI automation with a lightweight CRM, Max Pull Marketing is betting there’s pent-up demand for an affordable alternative that doesn’t require a dedicated IT team to run.

Early Wins

The company already has proof points:

• Healthcare franchise client: +40% consultations booked by capturing after-hours inquiries.

• Kontota Grooming: +42% revenue and +200% local visibility.

• Long Island Spine Specialist: +61% patient inquiries.

• Crown Findings: +55% engagement and +37% conversions.

These kinds of numbers suggest SMBs don’t just need more leads—they need systems that prevent leaks in the funnel.

Market Context

The launch comes at a time when SMB-focused AI platforms are booming. Rivals like Zoho and Freshworks have been aggressively targeting this market, while enterprise players are scaling down offerings to win smaller accounts. The difference here is vertical focus: Max Pull built its platform while serving franchise and service-based brands, tailoring features like multi-location scheduling, web-form capture, and automated follow-ups.

Integration is another key play. With connections for Gmail, Outlook, QuickBooks, and more, Magnet Suite plugs into existing workflows instead of forcing businesses to rip out what they already use. Zapier integration is also on the roadmap, which could be a game-changer for SMBs who rely on niche apps.

Security and Scalability

For SMBs, security has historically been an afterthought—but not anymore. With rising data protection regulations, Max Pull emphasizes encryption and compliance to give businesses confidence their customer data won’t be compromised.

Equally important is scalability. The platform is designed to grow with the business, avoiding the costly, disruptive platform swaps that plague growing companies.

The Founder’s Take

“Our goal is to give SMBs enterprise-level operational tools at a small-business price,” said Raffi Ohanian, founder of Max Pull Marketing. “By combining AI with their workflows, owners can focus on growth—not manual processes.”

The Bottom Line

The Magnet Suite CRM and Magnet Caller aren’t just about automation—they’re about leveling the playing field for SMBs. By bundling workflow automation, call handling, and lead management into one AI-powered platform, Max Pull Marketing is positioning itself as a credible challenger to bigger names in the CRM space.

For small businesses stuck between too-basic tools and too-costly enterprise platforms, this could be the middle ground they’ve been waiting for.

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