For years, apartment hunting has been plagued by hidden fees that sneak up on renters like a bad Wi-Fi connection during a Zoom call. Now, MavenAI and Engrain are joining forces to eliminate the guesswork. The two companies announced a partnership designed to bring real-time, transparent fee data directly into Google Business Profiles (GBP) for multifamily properties—something the rental market has long needed.

MavenAI, which already automates multifamily marketing for more than 2 million units, will tap into Engrain’s SightMap REST API to syndicate fee information alongside pricing, floor plans, and availability. The result: prospective renters won’t just see a glossy picture of the pool—they’ll know upfront whether they’re also paying a $250 “pet amenities fee” or a one-time “admin charge.”

Why Fee Transparency Matters Now

This isn’t just a convenience upgrade—it’s about compliance. Multifamily operators are under mounting pressure to disclose all costs upfront, a shift modeled after industries like travel and retail where hidden charges sparked consumer backlash (think airline baggage fees). Several U.S. states and municipalities have already passed regulations requiring all-in pricing, and more are lining up.

For operators, the risk of staying vague isn’t just legal trouble—it’s reputation. “Managing a Google Business profile should be automatic,” said Alec Slocum, CEO of MavenAI. “With Engrain’s fee transparency built in, operators can finally publish all-in pricing without effort. The impact is obvious: better applicants, fewer distractions, and real alignment with what residents expect.”

Engrain CEO Brent Steiner adds: “The fees associated with renting an apartment can be numerous and confusing. We’re excited to partner with a cutting-edge, AI-driven company like MavenAI to support the shift to fee transparency.”

What Renters Will See

With the new integration, property listings on Google Business Profiles can now show:

• Structured Fee Transparency: Every recurring or one-time fee listed clearly alongside the rental price.

• Automatic PMS Sync: Real-time updates for unit availability, pricing, and concessions, eliminating stale or misleading information.

• AI-Powered Google Posts: MavenAI dynamically generates daily Google posts based on amenities, availability, and promotions—making property listings more engaging and discoverable.

For SightMap customers, enabling fee syndication to MavenAI comes at no additional cost. Engrain clients can simply request access from their representative.

Bigger Picture: A New Standard for Multifamily Marketing

The partnership represents more than just another API handshake—it’s part of a broader trend pushing multifamily housing toward the same standards consumers already expect from hotels, airlines, and e-commerce. Renters increasingly want clarity on what they’re paying for, whether it’s an application fee, a monthly trash pickup charge, or premium parking.

By making this information visible on one of the web’s most critical discovery tools—Google Search—MavenAI and Engrain are setting a precedent that rivals may soon have to match. And with more than 2 million units already under MavenAI’s umbrella, the scale of this rollout could nudge fee transparency from “nice-to-have” to “industry standard.”

For renters tired of scrolling through online listings only to be blindsided later, this move could mark a turning point. For operators, it’s an early chance to stay ahead of regulations—and maybe even turn honesty into a competitive advantage.

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