Maven Collective Marketing, a trailblazer in B2B digital marketing for Microsoft Partners, has been honored with a TITAN Business Award for its revolutionary rebrand of Klarinet Solutions. The rebrand, rooted in behavioral science and human-centered digital transformation, delivered impressive growth metrics, increasing qualified leads by 191%, form submissions by 519%, and conversion rates by 312% within just 90 days of launch.

Rebrand Highlights

Maven Collective Marketing's design and strategy decisions for Klarinet Solutions were deeply rooted in user behavior and data-driven insights. Key elements of the rebrand included:

• New Brand Identity: A bold visual overhaul that captured the brand's evolved positioning.

• Website Redesign: A fully modernized website, improving the user journey and interaction.

• Information Architecture: An optimized structure that improved navigation and content accessibility.

• Brand Narrative: The aspirational message, “Elevate Your Workplace,” resonated with Klarinet's audience, aligning with their goals and values.

Behavioral Science Insights

Maven Collective strategically designed the rebrand around key principles of behavioral science:

• 8-second Rule: Recognizing that users form judgments within seconds, the design was optimized for instant impact.

• F-Pattern Scanning: Website content was structured to align with the way users naturally engage with online material.

• Color Psychology: A blue-centric color palette evoked trust, while vibrant accent colors improved call-to-action performance by 21%.

Impact and Results

The rebrand's results were immediate and profound:

• 191% increase in qualified leads

• 519% surge in form submissions

• 312% uplift in conversion rates

Client Testimonial

“Partnering with Maven Collective transformed not just our brand, but our business outcomes,” said Daniel Amaro, Co-Founder and President of Klarinet Solutions. “Their deep expertise in Microsoft Partner marketing brought clarity, strategy, and measurable growth we hadn’t achieved before.”

This TITAN Business Award recognition highlights the power of digital transformation—not just in technology, but in aligning brand design and messaging with user needs and behaviors. Maven Collective's work exemplifies how a well-executed rebrand can drive significant business results.