Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds' real-time attention metrics with Mather Economics' robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, have announced a strategic partnership. This collaboration integrates InsurAds' real-time attention metrics with Mather Economics' robust first-party data analytics and AI-powered decision intelligence, offering groundbreaking revenue solutions for publishers and advertisers.

Revenue Optimization with Advanced Analytics

• Challenges: Declines in traffic from Search and Social platforms have pushed news publishers to explore new digital advertising growth avenues.
• Solutions:
  • Contextual Targeting and Attention Metrics: Leading to double-digit growth in CPMs for publishers.
  • First-Party Data and Audience Segmentation: Mather Economics supports publishers with validated data, reinforcing higher CPM rates.
  • Revenue Optimization Analytics: The partnership with InsurAds provides a comprehensive view of total revenue opportunities and enhances Mather's paywall decision intelligence (Sophi).

The Attention Economy

• InsurAds' Platform: Measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users.
• Revenue Uplift: Ads sold against attention time generate significant revenue uplift for publishers, ensuring ads connect with verified audience attention.
• Unique Offering: Unlike averaged attention time metrics, InsurAds offers real-time audience attention data at the unique user level.

Strategic Vision

• Matt Lindsay, CEO of Mather Economics: Emphasizes the synergy in maximizing both advertising and reader revenue in real-time for long-term sustainability.
• André Pareira, CEO of InsurAds: Highlights the potential of combining first-party data with real-time attention data to revolutionize revenue optimization for publishers.

Benefits of the Partnership

• Integrated Data: Combining InsurAds' real-time attention data with Mather Economics' analytics and first-party data provides a new Ad Revenue Per User metric.
• Comprehensive Revenue View: Publishers can now see advertising revenue opportunities alongside reader revenue data, ensuring optimization on both fronts.

The partnership between Mather Economics and InsurAds offers a transformative approach to revenue optimization for publishers. By leveraging advanced analytics and real-time attention metrics, this collaboration promises to enhance both advertising and reader revenue, driving sustainable growth.