Marketing Signals Unveils AI Search Optimisation to Help Brands Win in the Age of AI-Powered Discovery

As AI begins reshaping the way consumers find and interact with digital content, UK-based performance marketing agency Marketing Signals has launched a timely new service: AI Search Optimisation. This innovative offering aims to help brands maintain visibility and relevance across evolving search experiences—particularly those powered by AI Overviews and large language models (LLMs).

With AI-generated results rapidly becoming the new front door for search, traditional SEO and PPC tactics alone no longer cut it. Marketing Signals’ new service addresses this challenge by blending organic and paid strategies with AI-driven discovery methods to create a future-proof digital presence.

“At a time when AI is fundamentally rewriting the rules of search, we’re giving brands the tools to lead—not lag,” said Gareth Hoyle, Managing Director at Marketing Signals. “This is about visibility, adaptability, and scale in a completely new search paradigm.”

Key Features of the AI Search Optimisation Service:

• Prominence in AI Search Results: Utilises LLMs and conversational engines to ensure brands show up in AI-generated responses and summaries.

• Unified Presence Across Channels: Ensures cohesive brand messaging and discoverability across AI search, traditional SEO rankings, and PPC campaigns.

• Algorithm-Resilient Strategy: Continuously adapts to changes in search behavior and emerging AI interfaces.

• Low-Risk AI Testing: Offers scalable experimentation with AI tools while retaining the performance stability of established SEO and paid campaigns.

• Next-Gen Visibility & Awareness: Places brand content where users increasingly engage—whether in AI snapshots, voice interfaces, or standard search results.

This move signals a growing urgency among digital marketers to rethink how visibility is achieved in an environment where traditional SERPs are giving way to conversational interfaces and AI-summarized content.

The agency is encouraging ambitious, growth-oriented brands to explore how AI Search Optimisation can elevate their digital strategy. More information and consultations are available via the Marketing Signals website.

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