Marketing teams struggling to deliver high-performing content across multiple languages just got a boost. Key Content, a MarketFully company, today unveiled Adaptive Creation, an AI-powered tool within the MarketFully.AI platform that accelerates multilingual content production without sacrificing quality.

The technology blends AI efficiency with human-in-the-loop editorial oversight, enabling marketers to produce blogs, ads, press releases, SEO articles, and more—natively optimized for different languages and cultural contexts.

Scaling Content Without Sacrificing Quality

“CMOs are under pressure to deliver more content across more markets than ever,” said Evan Kramer, CEO of MarketFully. “Adaptive Creation helps marketers scale multilingual campaigns while maintaining brand voice, cultural relevance, and SEO performance—all faster and more cost-effectively than traditional agency models.”

The platform focuses on four core pillars:

• Brand Voice Consistency: Maintains identity, tone, and author style across markets.

• SEO Optimization: Generates briefs optimized for discoverability and search performance.

• Cultural Fluency: Leverages native editorial review for nuanced, resonant messaging.

• Collaborative Workflows: Enables co-editing, commenting, glossaries, and structured team collaboration.

“Marketing teams need to move fast, but they can’t compromise on quality or cultural credibility,” said Kaj Malinowski, VP of Product Management at MarketFully. “Adaptive Creation empowers marketers to create content for all channels, markets, and formats at scale.”

Part of a Broader Adaptive Suite

Adaptive Creation complements MotionPoint’s Adaptive Translation and Adaptive Transcreation technologies, forming the MarketFully InContent Marketing™ solution. Together, the suite allows marketers to manage every stage of content adaptation—from translation and transcreation to fully native content creation—ensuring campaigns are InLanguage, InCulture, and InMarket.

With globalization and content volume pressures showing no signs of slowing, tools like Adaptive Creation could become a critical component of enterprise marketing stacks, giving brands the ability to reach global audiences faster and more effectively than ever.

Get in touch with our MarTech Experts.