MarketFully, the company positioning itself as the global leader in In Content Marketing, is launching its first-ever InContent Marketing Summit—InContent 2025—a virtual event designed to examine how AI-driven disruption is reshaping multilingual SEO, global discoverability, and the role of cultural intelligence in content performance.

Scheduled for December 4 at 11:00 a.m. ET, the free, executive-level session will bring together senior marketing leaders across industries seeking to improve localization outcomes, strengthen search visibility in global markets, and build scalable, culturally aligned content operations that still protect brand integrity.

A New Framework: InContent Marketing

The discussion, moderated by MarketFully CEO Evan Kramer, will introduce InContent Marketing, an inbound-driven multilingual content strategy that blends in-market expertise, linguistic accuracy, and cultural relevancy. The approach is designed to address long-standing friction in global content programs—particularly the gap between localization practices and marketing KPIs.

Kramer will be joined by multilingual marketing and content strategy experts who specialize in crafting culturally resonant content that drives measurable outcomes. Together, the panel aims to break down how AI, content workflows, and cultural intelligence intersect to deliver sustainable performance across regions.

Key Challenges CMOs Are Facing

The session will explore the pain points leaders are grappling with today, including:

• Weak visibility in multilingual SEO and AI-powered search

• Localization processes disconnected from core marketing metrics

• A shortage of authentic, reliable local content creators

• Misalignment between global headquarters and regional teams

• The ongoing struggle to convert localization spend into revenue impact

Panelists will also outline strategies for operationalizing brand governance in every market, implementing scalable workflows, and transforming localization into an ROI-positive function rather than a cost center.

High Stakes for Global Brands

"CMOs and marketers today face a tall order: They must scale content efficiently across markets without losing relevance or performance," said Kajetan Malinowski, VP of Product Management at MarketFully. He added that proving the ROI of multilingual content has become increasingly difficult, especially as brands face rising pressure to engage multicultural audiences both in the U.S. and globally. InContent 2025 aims to surface practical solutions and frameworks for teams navigating these complexities.

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