Marchex, a leader in AI and conversational intelligence, has announced a strategic partnership with DealerOn, a premier automotive marketing technology company. This partnership will see DealerOn utilizing Marchex’s call analytics and attribution platform to optimize marketing campaigns through conversational intelligence, enhancing the performance and targeting of their customers' advertising efforts.

1. Partnership Overview: Marchex and DealerOn

• DealerOn will deploy Marchex’s call analytics and attribution platform, leveraging conversational intelligence to optimize marketing campaigns for their automotive clients.
• This partnership will enable DealerOn customers to integrate conversational data with existing digital advertising platforms, improving targeting based on customer intent.

2. Enhancing Marketing Campaigns with Conversational Intelligence

• By using Marchex’s platform, DealerOn customers can monitor key metrics such as call volume, conversation quality, and Return on Ad Spend (ROAS).
• The integration provides insights into the monetary impact of call volume and handling, helping businesses make data-driven decisions to meet their targets.

3. DealerOn’s Strategic Move in the Automotive Industry

• DealerOn serves over 5,000 automotive dealerships and dealer groups across North America, managing websites and digital ads.
• The choice to partner with Marchex was driven by the need for a continuously innovating call analytics partner tailored to the automotive industry.

4. Benefits of Marchex’s Call Analytics Solutions

• Premium Call Tracking: Advanced service using Dynamic Number Insertion (DNI) technology to track calls across multiple user sessions, offering insights into customer journeys.
• Digital Advertising Call Tracking: Specifically tracks calls originating from digital ads, leveraging AI-driven call analytics to improve campaign effectiveness.
• Standard Call Tracking: Uses unique tracking numbers on dealership websites that forward calls to the dealer’s primary number, in line with OEM program guidelines.

5. The Impact of the Partnership on the Automotive Industry

• Marchex’s solutions will enable DealerOn to deliver detailed reporting and improve the accuracy of marketing performance through prescriptive data analytics.
• This partnership marks a significant advancement in providing essential conversational data analytics for tracking and quantifying marketing initiatives in the automotive sector.

The partnership between Marchex and DealerOn represents a major step forward in optimizing automotive marketing strategies through advanced call analytics and conversational intelligence. By integrating these technologies, DealerOn is poised to deliver enhanced targeting and improved ROI for their automotive clients, solidifying their leadership in the industry.